Samsung writes in its announcement that this will show “what’s possible with a Galaxy smartphone for aspiring and professional creators.”
The company’s phones get some screen time in the video. There’s a quick read halfway through the announcement video for the Galaxy Z Flip 5 with a nod to the S23 Ultra as MrBeast drives a $2 million hydrogen car prototype that does not have seat belts. There are glimpses of the S23 Ultra mounted inside the cars throughout the rest of the video and a couple of links in the description, including one to a behind the scenes video uploaded by Samsung. Otherwise, it’s largely just a MrBeast video:
He blue bubble peer pressure theory about teens’ preference for the iPhone would imply that Samsung’s efforts are doomed to fail, but hey, maybe a $1,000 foldable phone is the right phone to challenge that theory. We’ll see if the company’s MrBeast sponsorship moves the needle for the fifth generation of Samsung’s foldable phone. Maybe the video thumbnail showing Donaldson’s pearly whites instead of his uvula will help.