Samsung has released a new video in support of Google’s #GetTheMessage campaign calling on Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol billed as a successor to SMS that adopts many of the features found in apps. modern messaging systems. ..like Apple’s own iMessage.
The video, titled “Green Bubbles and Blue Bubbles Want to Be Together,” shows a Romeo and Juliet-style conversation between two users who want to be together, but are kept apart by one of their “parents.”
“What did the green do to them? “We are bubbles too,” asks one of them.
The “bubbles,” of course, are a reference to Apple’s iMessage interface, which displays feature-rich blue bubbles for messages sent between Apple users and discordant green SMS bubbles with reduced functionality when Android users participate in the chat. This two-class system is especially frustrating in countries like the United States, where about half the population uses an iPhone and the other half runs Android on a Samsung device.