Samsung combines mobile and consumer electronics companies

Samsung Electronics has announced an internal reorganization of its activities with several leadership changes. The company will have two new CEOs overseeing two divisions: Device Solutions, the semiconductor industry, and a new SET division, which includes mobile devices, TVs and consumer electronics. It is the biggest change in Samsung’s structure since 2017, when the company appointed three leaders for three separate divisions.

Jong-hee (JH) Han, the head of the Visual Display business, is now also co-CEO with responsibility for the SET division. Samsung thanks him for leading the company to the top position in TV sales worldwide for 15 years in a row and says that he “expects to strengthen the synergies between the different companies in the SET division and introduce new companies and technologies. help stimulate.”

The other new CEO is Kyehyun Kyung, formerly CEO of Samsung Electro-Mechanics. He has also worked on Samsung’s flash memory product team and DRAM design team in the past, and will now lead Samsung’s all-important, highly profitable semiconductor business.

Samsung has also appointed the heads of North American offices for both the SET and DS divisions, as well as a new CFO, Hark Kyu Park. The management shakeup effectively streamlines the organizational structure of the sprawling tech giant into two companies for consumer products and components, respectively.