Samantha Wills will close her jewelry business after 15 years

NEWS: "My heart has not been in him": Samantha Wills will close her jewelry business after 15 years

  • Designer Samantha Wills announced that she will close her jewelry empire
  • The Australian jewelry designer said the business will end in early 2019
  • The founder of Samantha Wills Jewelery revealed the reason behind the closure

Cindy Tran for Daily Mail Australia

Australian designer Samantha Wills announced that she will close her multi-million dollar jewelry empire after 15 years.

In a statement to Daily Mail Australia, the jewelry designer, who allegedly delivered more than $ 12 million a year, said the business will end in January 2019.

He pitched his humble brand Samantha Wills Jewelery on his kitchen table at the age of 22 in 2004 after "follow my heart".

But from now on, the now 36-year-old, whose intricate designs are loved by celebrities such as Taylor Swift, Katy Perry and Eva Mendez, revealed that it was time to start a new chapter in his life.

Australian designer Samantha Wills has announced that she will close her multi-million dollar jewelry empire after 15 years

Australian designer Samantha Wills has announced that she will close her multi-million dollar jewelry empire after 15 years

Australian designer Samantha Wills has announced that she will close her multi-million dollar jewelry empire after 15 years

"It is with a heavy but knowledgeable heart … I have made the decision to finish this chapter of the brand, and January 2019 will be the last month of exchange," he said.

"I have chosen to close a successful business because I want to start a new chapter in my life and career.

"In complete honesty, my heart has not been in the jewelry business for the past two and a half years.

"Jewelry was the platform, and it has served us well for the past 15 years, but my heart had always been attracted to reaching out to young women with the story behind the brand." Jewelery provided me with the platform to tell that story ".

Samantha explained that she has no plans to sell her successful business.

"Selling the business was not an option for me, since I could not give my name," he said.

For now, Samantha said she will focus on supporting Samantha Wills' current jewelry team in the months prior to closing.

At the age of 22, the businesswoman launched her humble jewelry brand.

More to come

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