Netflix's latest successful rom-com is not only shooting its young stars to fame, it's also helping to give a serious boost to a much more unlikely candidate: a Japanese probiotic yogurt drink.
During the popular original film of the broadcast site, To All the Boys I've Loved Before, its main characters are seen discussing their love for a "Korean yogurt shake", a small bottled drink that, although it has no name , it seems identical to the products created by the Japan-based brand Yakult.
The red cap drink appears for the first time in a particularly sweet scene starring Peter Kavinsky, on the screen, played by the actor Noah Centineo, 22, and Lara Jean Covey, played by Lana Condor, 21, and has shown Being almost as popular as the stars themselves, they have been catapulted to world fame since the film's release in August.
Love: Netflix's latest rom-com, To All The Boys I've Loved Before, has shown its impact since the launch on August 17
New favorite: the film helped sales grow for Japanese yogurt drink Yakult after the characters were seen drinking it on the screen
Cute: Loving interest Peter Kavinksy, played by Noah Centineo, praised the drink during the movie after trying it for the first time
At the scene, the high school athlete, Peter, asked Lara Jean's younger sister if she could taste the yogurt drink when she picked up the duo to take them to school.
Then he proceeded to get excited about the drink, sealing the fate of becoming an essential product for people around the world.
Delicious: the drink was first launched in Japan in the 1930s before expanding into the United Kingdom and the United States in the 1990s
In fact, despite not being named, Bloomberg reports that Yakult's sales have increased 2.6 percent in the weeks since the film's initial release, after light-eyed fans identified their drink. distinctive container.
But although it may have reached peak popularity in recent weeks, Yakult has been available in the United States since 1999 and has always boasted of having followers.
The probiotic drink has only 50 calories and is composed of water, sugar, skimmed milk powder, glucose, natural flavors and Lactobacillus casei shirota.
Minoru Shirota, a Japanese scientist, created the drink for the first time in the 1930s after discovering how to isolate the bacteria that lived in the large intestine. The product gained traction in Brazil and other parts of the world before landing in the United Kingdom and the USA. UU In the 1990s.
In the past, health reports indicated that probiotic beverages such as Yakult can stimulate the immune system and help the body fight diseases such as a common cold.
For people who had never before heard of Yakult for To All The Boys I've Loved Before, the probiotic drink is available at Walmart stores and online through Amazon.
A longtime fan: one person explained how they grew up in Yakult while living in Taiwan
Surprised: some drink fans could not believe that people had never heard of it before
Lindo: An admirer mentioned how they received a package of yogurt as well as what happened in the rom-com of teenagers
Passionate: many people took to Twitter to explain how they liked the drink
Popular: One person explained how Yakult is prominent for Asian children while growing up
Yakult became so popular since the release of the film on August 17 that he even began to have trends on Twitter.
A person on Twitter wrote: & # 39; I admit, I bought a couple of packages last month after seeing #ToAllTheBoysIveLoveBefore. But I grew up in Tawain. It used to be delivered regularly to my house like milk. "
While another person said they had their own romantic moment after their infatuation gave them the Japanese drink.
"My crushie really gave me a yakult package, my real life Peter Kavinksy," the woman wrote after watching the movie.
She is referring to an instance later in the film in which Peter admits to Lara Jean that he bought her a complete package of yogurt because she knew that she loved the drink.
After the report on the increase in sales was published, people online expressed their surprise that many did not know about Yakult before the movie.
"People did not know yakult before TATBILB, I'm really surprised," wrote one person.
The company said it expects even more sales in the coming weeks as yogurt continues to gain momentum from the movie.