Sales of Porsche’s electric Taycan SURGE and on track to surpass iconic 911 model as consumers turn to luxury, eco-friendly vehicles
- Sales figures show the battery-powered Porsche Taycan is on track to become a better-selling model than the company’s iconic 911
- Sales of the Taycan increased in the first quarter of 2021, as eco-friendly cars became increasingly attractive
- The Taycan has a starting price of $ 79,990, and is seen as a more luxurious version of the much sought-after Tesla Model 3
- Meanwhile, the Porsche Macan remains the German automaker’s best-selling vehicle, with 22,458 units sold worldwide in the first quarter of 2021.
- China is the strongest sales market for Porsche, with a turnover increase of 56 percent compared to the same time last year
Porsche’s new Taycan electric sedan is on track to become more popular than the automaker’s iconic 911 sports car, new sales data shows.
The Porsche Taycan was first released in 2019 and while the model proved popular immediately, it still lagged significantly behind sales of the 911 – a model that has been on the market since 1964.
Last year, the 911 was still significantly better than the Taycan, which retails at $ 79,990.
Figures released by Porsche show that the German automaker sold nearly 35,000 911s in 2020, while selling fewer than 24,000 Taycans.
However, sales of the Taycan have skyrocketed in the first quarter of 2021, as buyers care about eco-friendly vehicles.
In the three months from January to March, Porsche delivered 9,072 Taycans worldwide.
During the same period, the company sold 9,133 911s, which means that the Taycan is quickly closing the gap.
It’s unclear what triggered the sudden spike in Taycan sales, but demand for battery-powered cars continues to grow and the Taycan may be a more luxurious alternative to the Tesla Model 3, which has a much lower starting price of $ 38,490.
Porsche’s new Taycan electric sedan is on track to become more popular than the automaker’s iconic 911 sports car, new sales data shows. The 2020 Taycan model is shown
While the 911 has long been considered one of the world’s most iconic sports cars, data suggests the model may be falling out of favor as consumers are looking at electric alternatives.
However, both the Taycan and the 911 are far from Porsche’s most popular models.
In the first quarter of 2021, the Porsche Macan was the company’s best-selling model, with 22,458 units shipped.
Meanwhile, sales data shows that the German automaker’s Cayenne SUV was the second most popular of their models.
Overall, Porsche sales are up 36 percent – although the increase isn’t surprising given that sales were dramatically impacted by the coronavirus pandemic early last year.
China is Porsche’s top-selling market, with a total of 21,199 cars sold there in the first three months of 2021 alone.
That is an increase of 56 percent.
In the first quarter of 2021, the Porsche Macan was the company’s best-selling model, with 22,458 units shipped
Sales data shows that the German automaker’s Cayenne SUV was the second most popular of their models
Meanwhile, Porsches are gaining popularity with US consumers, with 20,468 vehicles delivered in the first quarter of 2021.
And while the Taycan may be the hot model, the company is still proud of its 911 as sales remain stable.
“Established models have supported this excellent result, along with the latest additions to our product range, especially the new model variants of the all-electric Taycan,” Porsche sales chief Detlev von Platen said in a statement.
“We can look back on a very positive start to the year.”
A battery-operated Porsche Taycan is seen at a charging station
A Porsche employee is working on a Taycan at the company’s factory in Stuttgart, Germany
Full sales data for the first quarter of 2021 has just been released by Porsche