Sales at supermarkets fall as customers fall back into old habits

Sales at supermarkets fall as shoppers leave the closed large store and old habits return










Supermarket sales continue to fall compared to a year ago as shopping behavior returns to normal after the lockdown ends, a data analytics firm said.

Kantar said sales are down 1.9 percent in the 12 weeks to Sept. 5 compared to a year ago, but are 8.7 percent higher than pre-Covid levels.

Fraser McKevitt, head of retail and consumer insights, said more people are shopping again, adding: “That suggests a hint of change, and could mean shoppers are eschewing the ‘big store’ in favor of more frequent top-ups.”

Smaller stores: Kantar said supermarket sales are down 1.9 percent in the 12 weeks to Sept. 5 compared to a year ago, but are 8.7 percent higher than pre-Covid levels

Home cooking is beginning to decline, with ready meals up 11 percent and he expects spending in cafes and coffee shops to rise.

Online grocery shopping also continues to decline, from 13 percent of the market four weeks ago to 12.2 percent this month.

The average shopping basket was also smaller for online – almost £17 compared to the peak at the start of the pandemic of £78.28.

Inflation is also biting: prices have risen by 1.3 percent in the past four weeks compared to a year ago.

Prices are rising fastest for savory snacks, cat food and cakes and pastries, while they are falling for fresh bacon, vegetables and cooking sauces.

Only Waitrose and Tesco saw sales increase, by 2.2 percent and 0.2 percent respectively.

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