Saint Laurent enters the film industry after Hollywood stars conquered the red carpet at Cannes and elsewhere wearing creations from the legendary fashion house.
Saint Laurent Productions, a division of the iconic design house, will be led by house creative director Anthony Vaccarello. The move also follows film directors and actors who have long been part of glitzy fashion shows, whether they’re sitting in the front row or making grand entrances on catwalks with top designers.
Now Saint Laurent’s new film production banner will be launched in Cannes with its first production, that of Pedro Almodóvar Strange way of life. In the short, Ethan Hawke and Pedro Pascal play two middle-aged gunfighters with a deep bond who meet again after a 25-year separation.
And the luxury brand’s film production arm also has two projects in the works involving David Cronenberg and Paolo Sorrentino. “These directors always leave me with an open mind, and in a way, the unique, radical vision they bring to the film has made me the person I am today,” Vaccarello said in a statement.
Canadian director Cronenberg is a Cannes favorite and recently premiered his latest film, Crimes of the future, on the Croisette. And the Italian director Sorrentino also debuted his films at Cannes, including The hand of God in 2021.
The late French designer Yves Saint Laurent launched and ran the luxury couture house with his business and life partner Pierre Bergé. Saint Laurent Productions’ upcoming films will feature costumes by Vaccarello for his fashion house.
“I want to work with and accommodate all the great film talents who have inspired me over the years,” added Vaccarello.