Do watches have birthday parties?
Swiss luxury brand Tag Heuer seems to think so, especially with its iconic motoring-inspired Carerra model, which celebrated its 60th with a glitzy cinema screening in central London on Thursday evening.
Tag Heuer ambassadors Patrick Dempsey and Ryan Gosling were perhaps the most prominent in attendance, both brought on stage by company boss Frédéric Arnault to discuss their relationship with the company (Dempsey said he first got involved nine years ago during racing at Le Heren). Arnault was also welcome Euphoria‘s Jacob Elordi and introduced Alexandra Daddario as the latest celebrity watch wearer (alongside some new photos of her waving one of the latest Tag Heuer models). Heart stopper star Kit Connor and House of the Dragon‘s Milly Alcock were among the guests in the crowd (as was a heavily photographed Porsche 911 Carrera).
The centerpiece of the evening was the premiere of a new short film starring Gosling and Saturday Night Live ordinary Vannesa Bayer. Created by dead pool 2 And Bullet train director David Leitch’s 87 North banner and directed by Nash Edgerton (Mr Intermediate)The hunt for Carrera — shot in Australia while Gosling was filming Universal’s upcoming action movie The autumn man starring Leitch – is a somewhat meta-action comedy in which Gosling, playing himself, tries to steal the new Tag Heuer Carrera Glassbox (designed to commemorate the 60th anniversary) from a film set, while on the run in his Porsche from Bayers not relentless prop master. As one participant commented, “This might be the first time a Switch watch brand has actually been funny.”
The hunt for Carrera is not the first movie with Gosling and a Tag Heuer Carrera. Due to his affiliation with the brand, he wore a Tag Heuer Carrera Three Hands in last year’s Netflix spy thriller The gray manand he will be seen wearing the new Tag Heuer Carrera chronograph (one with a sportier black and silver dial) in The autumn man.
To see The hunt for Carrera below:
