Russian sushi chain apologizes for ad featuring black man surrounded by white women after it sparked barrage of threats and abuse
- YobiDoyobi, based in Krasnoyarsk, in Siberia, used photos on their social media
- Co-founder Konstantin Zimen said the brand was the target of a nationalist movement
- Company removed ad on Saturday and issued an apology to customers
A Russian sushi chain has apologized for their ad showing a black man surrounded by white women after he provoked a barrage of threats and abuse.
YobiDoyobi, based in Krasnoyarsk, Siberia, campaigned on social media on August 14, sparking abuse by an ultra-nationalist hate group.
The ad showed a photo of the man surrounded by three young white women eating sushi.
Russian sushi chain YobiDoyobi has publicly apologized for putting a black man in an ad after owner received death threats
Konstantin Zimen, co-founder of Yobidoyobi, said he and his company were threatened and abused after the photo. The Moscow Times.
He said Vladislav Pozdnyakov, the leader of the nationalist anti-women’s movement “Male State,” shared the ad on social media, targeting the delivery service with negative reviews.
He said: “Pozdnyakov’s followers called for ‘real actions’ against our brand. They publish the social media profiles of the women who participated in the advertisement and write negative reviews on all review sites, online maps, App Store, Google Play.’
Although the company initially said it would not give in to the pressure, it removed the ad on Saturday and published an apology on its social media accounts.
This comes after health food chain VkusVill sparked anger after removing an ad featuring a lesbian family and then apologizing for their ‘mistake’
“On behalf of the entire company, we would like to apologize for offending the public with our photos. We have removed all content that has caused this uproar,” it read on Instagram.
This comes after a Russian food company caused a stir after it removed an ad featuring a lesbian family and then apologized for their ‘mistake’.
Health food chain VkusVill initially received praise for defying the Kremlin’s anti-LGBT laws that prohibit spreading gay propaganda among children.
The ad was posted on her website and featured four women sitting at the dinner table together with the tagline, “Recipes for Family Happiness.”
The image of the lesbian family was replaced by that of a straight couple with their three children
But VkusVill’s marketing strategy backfired spectacularly when it removed the image and posted an apology for insulting its customers and customers.
On Instagram it read: “There was an article here that hurt the feelings of many of our customers, employees, partners and suppliers. We regret that this has happened and consider this publication to be our fault, an expression of the unprofessionalism of certain employees.’
They replaced the family group – mother Yuma, daughters Mila and Alina, and Alina’s friend Ksyusha – with one from a conventional family under the same slogan.
VkusVill’s U-turn sparked outrage online, with many saying they threw the women – who are a real lesbian family and not actors – under the bus.