A Rive Gauche store in the Tsvetnoi shopping center in Moscow. Shutterstock.
Ozon has partnered with local Sephora competitor Rive Gauche to sell perfumery, beauty products and accessories through its online platform.
The move, which is Ozon’s first step into the luxury beauty space, allows it to expand its product line-up with 25,000 SKUs from brands like Dior, Lancôme, La Mer and Tom Ford. The platform also aims to attract new users by offering discounts of up to 30 percent and expects to eventually boost the company’s annual revenue by 15 million rubles ($ 200 million).
Founded in 1995, Rive Gauche has more than 200 stores across Russia. Last year, revenues fell 19.2 percent to 30 billion rubles ($ 400 million), according to information agency Infoline. In 2020, Ozone’s revenue rose 144 percent to 194.4 billion rubles ($ 2.5 billion), and the company’s active users rose 74.7 percent to 13.8 million during the pandemic.
Sephora first took an interest in Rive Gauche’s competitor Ile de Beauté in the Russian market in 2008. In 2008 LVMH acquired a 45 percent interest in Ile de Beauté; in 2011 it increased its stake to 65 percent and in 2016 the luxury giant bought out the chain completely.