Ruben Igielko-Herrlich, a veteran movie marketing executive, passed away March 7 in Beverly Hills. He was 62 and had actually been battling glioblastoma brain cancer for 4 years.
He co-founded PropagandaGEM, a worldwide home entertainment marketing group, in 1991 with his pal and company partner Anders Granath. The business broadened to include 10 workplaces throughout Europe, Asia, South America, and the U.S.
Under his management, Propaganda developed brand name combinations such as “The Matrix” positioning Nokia’s flip phone into the hands of Keanu Reeves and the renowned “Mission Impossible” chase scenes with Tom Cruise behind the wheel of a BMW.
Igielko-Herrlich linked Hollywood studios and stars with customers consisting of Gucci, Bulgari, Piaget, Lamborghini and Rimowa. In the early days of item positioning, he originated special and imaginative combinations in addition to managing effective marketing and marketing projects.
Born March 15 in Havana, Cuba, his household immigrated to Switzerland when Fidel Castro pertained to power. He acquired a bachelor’s degree at HEC Lausanne, professors of service and economics, then transferred to the U.S. to acquire his MBA at Emory University. He relocated to New York, dealing with high-end brand names consisting of Tiffany and Bulgari, prior to going back to Geneva, where he ended up being long-lasting good friends and service partners with Granath, after which they established PropagandaGEM.
He is endured by his partner, Dr. Lara Fielding; his mom, Elizabeth Herrlich; his brother or sisters, Rebecca Rezzonico, Hanna Shiloni, Evelyn Igielko, and Albert Beran; and his kids, Cyrus and Charis Hauri.
