Roxy Jacenko teases new business venture with billionaire chicken heiress Jess Ingham – after ‘semi-retirement’ from job in public relations
She is the PR dynamo who leads her successful Sweaty Betty empire.
And on Wednesday, Roxy Jacenko teased her new business venture, which she will launch with her friend and billionaire chicken heiress Jess Ingham.
The 40-year-old entrepreneur shared the logo for her new brand, XRJ Celebrations, on Instagram Stories and linked it to the company’s business handling.
Business empire: Roxy Jacenko (photo) teased her new business venture on Wednesday with billionaire chicken heiress Jess Ingham
The company’s new Instagram page shows that the brand was created by both Roxy and her boyfriend Jess, saying it will be “ coming soon. ”
Last month, the PR queen of Sydney hinted that she would launch her new venture on Instagram.
Roxy posted a photo of herself in a wooden garden in Sydney, leaning proudly on a piece of pine as she stood in the parking lot.
Available soon: she shared the logo for her new brand, XRJ Celebrations, on Instagram Stories and linked it to the company’s business approach
“The face of someone who just bought 100 yards of pine for an exciting new rush. Soon, ”she wrote in the caption.
Her new direction comes as no surprise, as Roxy recently revealed that isolation made her realize she “hated” her stressful job in public relations.
“It has been a realization for me. I hated my job. I didn’t like what I was doing, ‘she said on KIIS FM’s The Kyle and Jackie O Show.
Exciting! The company’s Instagram says it was created by Roxy (left) and her friend billionaire chicken heiress Jess Ingham (center), saying it’s ‘coming soon’
“I’m half retired now,” she said, explaining how the hectic nature of her job prevented her from enjoying life.
“You don’t stop. You’re like a mouse on a spinning wheel and it wasn’t until we were in isolated isolation …[I realised]she added.
While Roxy may be retired, its flagship company Sweaty Betty PR will continue to be managed by its employees.
Roxy founded the company in 2004 when she was only 24 years old. Former Sweaty Betty customers include Coles, Big W, Peugeot and Puma.
New venture: Last month, the PR queen of Sydney hinted that she would launch her new venture on Instagram when she posted a photo of herself at a timber yard in Sydney