Roxy Jacenko has confirmed her return to advertising in Sydney, just two years after stepping down as director of Sweaty Betty and surprisingly moving to Singapore with her family.
“I will be returning to Sweaty Betty PR and opening the doors again for select clients,” Roxy told Daily Mail Australia.
“Learning to take a step back and enjoy life beyond work has been rewarding, BUT also terribly boring!” Roxy told Daily Mail Australia.
‘I wasn’t made for the life of a housewife!’
On Tuesday afternoon, the 44-year-old ‘Queen of PR’ shared the news with her Instagram followers with a not-so-cryptic hint as to what she’ll do next.
The photo shows Roxy’s hand on the steering wheel of her car with her WhatsApp messages visible on her open laptop.
“In November 2022 I decided to quit PR. Must have been a midlife crisis… lol I’m back today and ohhh it’s just like old times… ,” she wrote in the caption of the post.
Roxy Jacenko has confirmed her return to advertising in Sydney, just two years after stepping down as director of Sweaty Betty.
Roxy left for Singapore with her family in 2023, determined to never return to Sydney.
“I have no plans to go back, I’m sorry to say,” he told Daily Mail Australia earlier this year.
“I love Australia. Don’t get me wrong. It’s really nice to be able to look out over the ocean and have that opportunity. But I love being so close to all the places.”
“Since I came to Singapore, I’ve travelled to Thailand, Vietnam and India. We’re so far away from everything in Australia. Suddenly, my life has become a lot more colourful. I can explore and do different things.”
In April, the PR maven announced that her latest business venture is selling a range of “LipMount” iPhone cases.
Modern phone cases have a space on the back to safely store your favorite lip gloss.
On Tuesday afternoon, the 44-year-old ‘Queen of PR’ shared the news with her Instagram followers with a not-so-cryptic hint as to what she’ll do next.
The new product from the former owner of Sweaty Betty, brand 270x, is selling at online phone accessory retailer Fone King for $24.99.
“I wanted to do something that wasn’t so Roxy and create a range of fashion accessories for your phone that are interchangeable depending on your needs,” she explained to news.com.au.
“I’ve always been one of those people who see it and do it. I love watching trends and I’ve had a lot of success,” she added.
The lip gloss phone case trend gained traction this year when It Girl Hailey Bieber began advertising iPhone cases that featured her beauty brand with mirror selfies.
Roxy said it was inspired to create the product after noticing Hailey Bieber’s success and that Rhode cases were not available in Australia.
“It was a great thing to create for a girl on the go and at a price that doesn’t break the bank,” she told the publication.
Roxy left for Singapore with her family in 2023, determined to never return to Sydney. Pictured here with husband Oliver Curtis
