The Hollywood reporter Roma, the first European edition of the entertainment media brand was launched on Thursday evening in a majestic Rome mansion.
The star-studded party at Palazzo Brancaccio attracted 1,000 effervescent Italian well-wishers, including Nicola Maccanico, CEO of Cinecittà; local Netflix content manager Tinny Andreatta; Piera Detassis, President of the Italian Film Academy; Alessandro Michele, who recently stepped down from his role as Gucci’s creative director; and Italian actress Ornella Muti.
The gilded indoor-outdoor setting in Rome had the feel of a scene from Federico Fellini’s Italian classic La Dolce Vita. Also walked the red carpet suburb star Alessandro Borghi, The White Lotus actress Beatrice Grannò and Isabella Ferrari from The great beauty.
Inside, Nekesa Mumbi Moody, The Hollywood Reporters editor-in-chief, and Elisabeth Rabishaw, co-publisher and executive vice president of THRcongratulations THR Rome on his debut.
“This is just the beginning,” said Moody, using Italian words essential (essential) and powerful (impactful) to describe THR Rome.
Concita de Gregorio, THR Roma’s editor-in-chief, wowed audiences with a speech that linked Rome and Hollywood film history, its cultural impact, the state of the industry and more on stage, along with Italian singer-songwriter Erica Mou, who sang songs closely related to movies, including “Que Sera Sera.” (At one point, Maya Sansa, an actress of Italian and Iranian descent, sat silently at the front of the stage to illustrate De Gregorio’s commentary.)
“Rome embodies the history of cinema. However, it’s not just Marcello (Mastroianni) and La Dolce Vita. It is (Paolo) Sorrentino’s Rome, Rome as seen in suburb And Siccita, the Rome of the D’Innocenzos (brothers),’ said the Gregorio.
“There’s filming everywhere (in Rome),” she added. “It’s an open-air set. Each stone tells of the cinema that is yet to come. The cinema that becomes.”
THR Rome is a multimedia platform with a website, a print magazine and a network of communities promoting and highlighting local, national and European events, all aimed at the global market.
THR parent company PME Holdings collaborates with Brainstore Media, an Italian publisher and part of the Artmediamix, led by Gian Marco Sandri, on THR Rome. Brainstore specializes in digital and global communications, as well as live broadcasting.
The collaboration will see THR Rome and the US version of The Hollywood Reporter share content, even if they exist independently of each other.
The launch of THR Rome follows on the heels of January’s launch of THR Japan.
