Rita Ora looked as stylish as ever as she celebrated the launch of her first collection with Primark during London Fashion Week on Friday.
The 32-year-old singer, who announced her collaboration with the international fast fashion brand earlier this week, wore a cropped denim vest for the event.
She posed for photos at Ambika P3, in Marylebone, and was joined by a host of VIP celebrity guests, including Neelam Gill, who wore a racy lace ensemble.
Rita paired the top with a matching maxi skirt, accessorizing with a glitzy choker necklace and a metallic handbag.
She styled her long hair in beachy waves and completed her look with a sky-high pair of black heels.
All smiles: Rita Ora, 32, looked as stylish as ever as she celebrated the launch of her first collection with Primark during London Fashion Week on Friday
Bash: Posing for photos at Ambika P3, in Marylebone, she was joined by a string of VIP celebrity guests including Neelam Gill, who wore a racy lace ensemble
As she stepped out for event model Neelam, 28, she turned heads in a daring black bra and shorts with a lace dress over the top.
Global superstar Rita has teamed up with the international fast fashion brand to launch its own multi-season collaboration.
After a week of speculation, fueled by the blackout of Primark’s windows across the shopping area, the retail chain announced Rita Ora x Primark: a versatile new clothing line that has been in the works for almost two years.
The collection, which launches on Tuesday, September 19, allows Primark customers to buy the I Will Never Let You Down hitmaker’s famous style for less.
All pieces are designed to become a wardrobe staple that you can love, wear and share season after season – a theme that runs throughout the collaboration.
Commenting on the collaboration, Rita said: ‘All my life I’ve always wanted to look stylish, and when I was younger I couldn’t have done that without Primark.
‘I could always stretch my budget with so many great items from Primark. To be honest, that’s when I really learned to get creative and play with fashion.
‘Creating this collection with Primark was very nostalgic for me, and I can’t wait for the world to see it!’
Party: the singer, who announced her collaboration with the international fast fashion brand earlier this week, wore a cropped denim vest for the event
Chic: Rita paired the top with a matching maxi skirt, accessorized with a glitzy choker necklace and a metal handbag
Friends: Model Neelam stood out in a sheer dress
Radiant! Rita seemed to be having the time of her life at the launch
Edgy: Neelam teamed her outfit with a pair of chunky black boots
Beautiful: Rita stuck her tongue out as she posed for some cute photos
Sultry: Meanwhile, Lottie Moss turned heads in a PVC maxi dress
Alternative: Lottie protected her eyes with small sunglasses
Sensational: Cindy Kimberly looked stunning in a sheer lace dress with a nude bodysuit underneath
Elegant: Lottie Tomlinson showed off her toned abs in a crop top and smart trousers
Bold: Lady Mary Charteris stunned in purple velvet jumpsuit
Cozy evening: Phoenix Chi also opted for a lace dress
Smart: Leomie Anderson looked chic in a pinstripe blazer dress
Leggy: Abi Moores wore a gray mini dress with silver boots
Speaking about Rita’s arrival, Jermaine Lapwood, Director of Future Trends and Innovation at Primark, said: ‘In a collaborative world, it’s more important than ever that brand partnerships are rooted in true authenticity and connection.
‘We know Rita has been a Primark fan for a long time, but it wasn’t until we met her almost two years ago and started chatting that we realized just how much love she had for the brand.
‘The instant chemistry between both parties was undeniable, and today, after months of collaboration, I’m so proud to unveil Rita Ora x Primark.
‘By bringing together the best of Primark and Rita, I hope the collection will empower customers to express their true selves and channel their inner Ora.’