Rihanna announced one of her biggest deals to date for her Fenty Beauty line on Thursday, just days before the start of the 2024 Paris Olympics.
The 36-year-old singer-turned-fashion mogul posted a humorous photoshopped image on X (formerly Twitter) to announce that her cosmetics brand had signed a deal with the Olympic and Paralympic Games.
She wrote: ‘I tried to tell y’all… we’re out of 2024! I’m PROUD to announce that @FentyBeauty is a Premium Partner of the Olympic and Paralympic Games babe!!!’
To celebrate the news, she included a photo that originally showed her and her partner A$AP Rocky walking hand in hand with the Eiffel Tower, which featured the iconic Olympic rings, in the background.
But Rihanna, who had attended several Paris Fashion Week shows with the rapper in June, replaced her love in the photo with a huge tube of bright red Fenty Beauty product.
On Thursday, Rihanna posted a playfully Photoshopped image on X (formerly Twitter) to announce that her cosmetics brand Fenty Beauty had signed a deal with the Olympic and Paralympic Games.
The brand, which he founded in 2017, will now be a “premium” partner of the games, which begin next week in Paris; photographed in Paris on June 21
He also carried an illustrated glass of red wine, possibly to play on French stereotypes.
One fan recognized the original photo and posted them side-by-side for a laugh, showing how Rocky had been ditched for the ad.
While Rihanna definitely spent much of her time in Paris in June attending PFW events, it’s unclear whether she may have been negotiating elements of the deal with the Olympics business team during her trip abroad.
Her Fenty Beauty line became instantly popular after its debut in 2017, with customers and critics applauding it for catering to a wider range of skin tones than many of its more established competitors.
At the time of its launch, Fenty’s foundation boasted an impressive 40 shades, but it has since expanded to include 50 different shades, making the makeup particularly popular among people of color.
The brand, named after its founder Robyn Rihanna Fenty, had one of its most prominent spots to date at the 2023 Super Bowl, when Rihanna made a rare solo performance at the halftime show.
During the show, she paused to visibly touch up her makeup with her own Fenty products, and the brand reportedly made more than $5 million in sales in the hours immediately following the broadcast.
In 2021, Forbes declared that Rihanna had officially become a billionaire thanks to her business acumen.
Rihanna was in Paris in June to support her partner A$AP Rocky and attend Paris Fashion Week events. It’s unclear if she negotiated anything for her participation in the Olympics at the time; she is pictured here on June 21 in Paris.
The Work singer shares two sons with the 35-year-old rapper: RZA, two, and Riot, who turns one in August.
Last week, Rocky teased a new song that will appear on his upcoming fourth studio album Don’t Be Dumb, due out August 30, which features vocals from little RZA; spotted on June 21 in Paris.
Fenty Beauty comprised a large portion of her fortune, worth around $2.8 billion at the time, and savvy business deals meant the pop superstar owned half of that amount – around $1.4 billion in value.
Rihanna looked very glamorous during her time in Paris in June, but she’s been showing off her street style during her appearances this week in New York City, including during her appearances with A$AP Rocky.
The “Work” singer shares two sons with the 35-year-old rapper: two-year-old son RZA and Riot, who turns one in August.
Last week, Rocky teased a new song that will appear on his upcoming fourth studio album Don’t Be Dumb — due out August 30 — that features vocals from the tiny RZA.
