Anthony Albanese will need to convince at least 1.7million undecided voters for the Voice referendum to win, leaked documents have revealed.
Yes campaign volunteers will target women, youth, multicultural communities and moderate voters to reverse unfavorable polling trends.
Latest polling figures show Voice to Parliament is on course to be beaten, with the referendum due to be called on October 14.
The team behind the Yes campaign is now tasked with persuading at least 38 percent of the still undecided 4.6 million voters to vote Yes.
The 31-page Yes23 Persuasive Conversations document, obtained by The Australiancontains new strategies designed to win over moderate voters.
Leaked PowerPoint slides encourage Yes23’s 27,000 volunteers to pick a “bad guy” when addressing undecided voters, namely mining billionaires who “care more about profit than protecting our country.”
This despite the support of the major mining companies BP and Rio Tinto for Voice.
Anthony Albanese (pictured in Sydney last week) will need to win over at least 1.7 million undecided voters for the Voice referendum to win, leaked documents have revealed.
“Young people are the key. The biggest age bracket to win is 18-34. Women too… 54 percent of the candidates up for grabs are women,” the document states.
“People who speak languages other than English at home are not aware of this problem. Opposition in WA is much softer than in other states, so should be a key persuasive priority.
The PowerPoint slides, which also provide cheat sheets to help Yes23 volunteers make their case, broke down Australian voters into eight categories.
These include skeptical allies (cabinet conservatives), cheerleaders (including young professional women), yes leaners, undecideds, no leaners, disengaged, no hardliners, and culture warriors. .
It also provides guidance to address why Voice is needed now, concerns about limited detail, and why Voice is more than just recognition.
Activists are advised to stick to a ‘positive framing’ with written examples showing how they can ‘affirm, respond and redirect’ when addressing voters using the four Vs: value, wicked, win and vision.
Volunteers are encouraged to “name the villain, or unfair barrier, indicating who or what is hurting us and why – pick a villain that most people don’t like or distrust”.
“The role of a good message is not to say what is popular. The role of a good message is to popularize what we have to say,” the document states.
Volunteers will launch a new appeal this week in four key states; Queensland, Tasmania, South Australia and Western Australia.
A Yes23 spokesperson said the document was not an official Yes23 document but was allegedly prepared by volunteers during training sessions.
“We welcome the enthusiasm of our ever-growing volunteer base to educate others on how to have conversations with Australians about the importance of a successful upvote,” the spokesperson told The Australian.
“The efforts and conversations that our army of volunteers will lead in the months to come will be essential in getting this referendum passed.”
The team behind the Yes campaign is now tasked with persuading at least 38 percent of the still undecided 4.6 million voters to vote Yes (the prime minister with campaigners last week).
The Prime Minister will travel to Adelaide on Wednesday where he will officially announce the date of the referendum and launch the Yes campaign in South Australia.
It comes as Mr Albanese hit back at claims by senior officials in his own party who have expressed concerns about the failure of the Voice referendum in Washington state.
He is expected to support yes in a West Coast speech on Tuesday morning, after Foreign Secretary Penny Wong and Attorney General Mark Dreyfus spoke at pro-Voice events in Perth over the weekend.
Mr Albanese has denied claims by senior Labor members in Western Australia who have expressed concerns about the failure of the referendum in their state.
“Nobody tells me that,” he said. “People are positive, they are campaigning and they have created groups.”
Mr Albanese said those campaigning for Yes, including 2,400 volunteers who took the message directly to 20,000 homes, remained positive.
“Labour, Teal, Liberals also are reporting the same…really positive feedback and great meetings,” he said.
“The feedback from people knocking on doors in WA and everywhere else shows the support that exists when people focus on the issue.”
Anthony Albanese (pictured with partner Jodie Haydon) pleads for a yes vote in the upcoming referendum on an Indigenous voice in Parliament in WA, amid criticism within the local Labor Party that he will be defeated.
In a recent poll, Victoria was the only state to support yes.
For the referendum to be successful, it must obtain a majority of national votes and win at least four of the six states.
At the national level, the no is in the lead with 47 percent, the yes with 43 percent, while 10 percent of citizens have still not taken a decision.
Mr Albanese said once the date is announced people will take a closer look at the issue of the referendum and what it will mean for Indigenous Australians.
He thinks people will then understand that it is “a very clear proposition” to recognize that Australia has had a rich history long before white settlement.