Britain’s baby boomers are prioritizing travel over spending money on their grandchildren.
The investigation, carried out by YouGov on behalf of Cooperativefound that nearly a third of the country’s over-55s choose travel as the most valued way to spend their money.
It revealed that more than a tenth (13 per cent) choose to spend on their children, and only a fifth (18 per cent) do so on their grandchildren.
The older generation prioritizes living life to the fullest and age does not hold them back. The research reveals a list of remote, action-packed travel experiences that the country’s over-55s want to enjoy.
New research found that people over 55 are prioritizing travel over spending on their grandchildren, and revealed their top 10 ‘bucket list’ experiences
The high altitude of Machu Picchu in Peru turned out to be the number one destination for over 55s in a ranking of 10.
While visiting Antarctica (second) and seeing the Northern Lights (third), they completed the top three travel experiences on their bucket lists.
In fourth place was taking a cruise, while in fifth place was a trip to Alaska and in sixth place was taking a safari.
In addition to visiting iconic locations like the Galapagos Islands (seventh) or seeing the Canadian Rockies (ninth), they have some out-of-this-world aspirations, with even a trip to space making the top ten (eighth).
In tenth place was the visit to the Norwegian fjords.
However, when it comes to planning for the unexpected while away, many adopt a relaxed attitude.
Almost a quarter (24 per cent) of UK over-55s said they never buy travel insurance when going on holiday, and almost a fifth (19 per cent) of those who cited their age (11 percent) or have pre-existing medical conditions. (12 percent) as the reasons they believe they would not be able to get coverage.
High-altitude Machu Picchu in Peru emerged as the number one destination for people over 55 years old
Graham Ward-Lush, travel director at Co-op Insurance, said: “As our research shows, age does not have to be a factor preventing people from achieving those important travel goals, whether visiting an exotic destination or a world famous monument.
‘However, while everyone should be able to live life to the fullest, it is important that people plan ahead and protect themselves with travel insurance should the unthinkable happen.
‘As with travel, age should also not be a factor that prevents people from protecting themselves with travel insurance, meaning they can continue with those bucket list experiences with peace of mind if they face a problem. unexpected doctor while abroad. ‘