Deion Sanders pocketed an extra $250,000 last December following Colorado’s losing season.
According to USA Today, the school paid Sanders the massive bonus as a thank you for generating $343 million in “earned media value.”
He was reportedly paid the sum on December 1, less than a week after his team played its last game.
“The employee recognition bonus is a discretionary bonus awarded by Athletic Director Rick George for the immense impact Coach Prime has had on the football program, athletic department and university in his first season,” the Boulder-based school said in a statement.
The outlet noted that the school generated $87 million in earned media value in 2022, meaning Sanders helped increase that figure nearly fourfold in 2023.
Deion Sanders pocketed an extra $250,000 at the end of Colorado’s losing season
The school paid the generous bonus as a thank you for generating $343 million in “earned media value.”
The Buffaloes finished the season Only 1-8 despite being significant star power in his son, quarterback Shedeur Sanders, and first-team All-Pac-12 wide receiver and cornerback Travis Hunter.
Deion’s son, Shilo, is also on the team and has been making a name for himself outside of the sports world.
More recently, he He played his father in a scene during the third season finale of 50 Cent’s Starz series, BMF.
In the episode, he played a younger version of his father ‘Coach Prime’, in the early 90s.
‘Season 3 Episode 10 Guess who’s playing a young PRIME! I’m so proud of (Shilo), he did the Doggone THANG!’ Buffaloes coach wrote on Instagram In May.
Sanders helped increase that number nearly fourfold between 2022 and 2023.
The Buffaloes finished the season just 1-8 despite significant star power from his two sons.
“My goodness, the SANDERS boys are exercising all the gifts that GOD gave them and having fun living this life that we only get one chance to live,” he added.
The crime drama series, executive produced by rapper In Da Club, follows the true story of brothers Demetrius ‘Big Meech’ and Terry ‘Southwest T’ Flenory, who created one of the most influential crime families in American history.
The founders of the “Black Mafia Family” built the largest drug distribution network in the country and came into contact with Deion while he was playing for the Atlanta Falcons in the early 1990s.
“They were introduced by a mutual acquaintance during Meech’s time in Atlanta while Deion was playing for the Falcons,” Starz said in an email. according to USA Today.
‘Meech would visit Deion’s club in Atlanta, aptly named ‘Prime Time 21,’ after Sanders’ nickname and jersey number.’
