Home Money Retro football shirts make bigger profits for Adidas as sales of Rishi Sunak’s favorite trainers soar

Retro football shirts make bigger profits for Adidas as sales of Rishi Sunak’s favorite trainers soar

0 comments
Fan favourite: Adidas bestsellers include a Germany 1996 away shirt for £85 (pictured)

Fan favourite: Adidas bestsellers include a Germany 1996 away shirt for £85 (pictured)

Adidas sales soared this summer as vintage-style soccer jerseys and sneakers disappeared from shelves.

The German sportswear company said it enjoyed a better-than-expected third quarter thanks to the strong performance of its apparel and footwear divisions.

Sales rose 10 percent in a sign the group’s strategy to focus more on football has paid off.

The company highlighted its range of ‘retro-inspired third shirts’ and Trefoil logo kits for leading European football clubs. Best sellers include a Germany 1996 away shirt for £85 (pictured).

Footwear sales rose 14 per cent, helped by its popular Samba and Gazelle terrace shoes, whose fans include Rishi Sunak and Keir Starmer, as well as celebrities such as Sienna Miller, Bella Hadid, Rihanna and Hailey Bieber.

Adidas boss Bjorn Gulden said: “The third quarter was very good for us and again better than expected.”

DIY INVESTMENT PLATFORMS

Easy investing and ready-to-use portfolios

AJ Bell

Easy investing and ready-to-use portfolios

AJ Bell

Easy investing and ready-to-use portfolios

Free Fund Trading and Investment Ideas

Hargreaves Lansdown

Free Fund Trading and Investment Ideas

Hargreaves Lansdown

Free Fund Trading and Investment Ideas

Fixed fee investing from £4.99 per month

interactive inverter

Fixed fee investing from £4.99 per month

interactive inverter

Fixed fee investing from £4.99 per month

Get £200 back in trading fees

sax

Get £200 back in trading fees

sax

Get £200 back in trading fees

Free trading and no account commission

Trade 212

Free trading and no account commission

Trade 212

Free trading and no account commission

Affiliate links: If you purchase a This is Money product you may earn a commission. These offers are chosen by our editorial team as we think they are worth highlighting. This does not affect our editorial independence.

Compare the best investment account for you

You may also like