Research shows that half of Gen Z Aussies would go without food, then the Internet

Half of Gen Z Aussies would rather go three DAYS without food than four HOURS without the internet, and most believe their online presence will define their job – and love life

  • Research shows that young people would rather go without food than the internet
  • The WP Engine survey examined internet usage across the generations
  • It revealed shocking new trends that have emerged during the Covid pandemic










More than half of Gen Z Aussies would rather spend three days without food than just four hours without the Internet, a shocking new study claims.

The study, which examined emerging online consumption trends in Australia, the US and the UK, also found that the digital world has become intrinsically linked to real life during the pandemic.

Younger people, more than any other generation, overwhelmingly believe that their online influence will have a major impact on their future job prospects and their dating lives.

More than half of Gen Z would rather go three days without food than just four hours without the Internet, a shocking new study claims. Pictured: Youngsters take a selfie in locked-up Sydney

WP Engine – a company that powers WordPress websites and commissions the research – says the Covid crisis has fundamentally changed the way we look at the internet.

“The trends we have seen in recent years have accelerated during the pandemic in ways we could never have imagined,” WP Engine’s Mark Randall told Daily Mail Australia.

“Each generation cohort has radically increased their consumption of digital channels.”

With lockdowns affecting billions of people around the world in the past two years, digital communications became the only source of contact for many people, making platforms like Zoom and TikTok hugely popular.

More than ever, young people under 25 see their online presence as an extension of their physical selves.

The study, which surveyed 3,000 recipients, points out that while people can survive for three days without food and water, 51 percent of Gen Z would begin to feel unbearably “uncomfortable” without access to the Internet in just 4 hours.

More than ever, young people under 25 see their online presence as an extension of their physical selves

More than ever, young people under 25 see their online presence as an extension of their physical selves

The slightly older generation of millennials is also obsessed with the internet, with 27 percent saying they can’t log in for more than an hour without logging in.

At the other end of the spectrum, 23 percent of Boomers say they can go two to six days without internet access.

“If you look at Gen Z, what’s unique about them is that they grew up in an era where the iPhone coexisted with unlimited internet,” said Mr. Randall.

“So they grew up releasing just how important their online brand and reputation is — way more than other generations.

The study claims that young Aussies fear their online sales rep will have a huge impact on their financial future and their love lives.  Pictured: A Sydneysider checks his phone during a picnic with friends

The study claims that young Aussies fear their online sales rep will have a huge impact on their financial future and their love lives. Pictured: A Sydneysider checks his phone during a picnic with friends

“They understand that this can affect their job postings or their datability and what’s interesting is that in the last two years, the number of personal websites for Gen-Z individuals has increased by 300 percent.

‘So they have a real sense of personal online branding.’

The data claims that young Aussies fear that their online reputation will have a huge impact on their financial future and their love lives.

Two-thirds of Gen Z fear that their online actions, such as social media posts and past purchases, will influence future job opportunities.

While 53 percent of Gen Z and 52 percent of Millennials believe their online influence will play a role in their future datability.

Advertisement

.