Forget politicians and the media – a new industry is at the top of Australia's most trusted list
- Roy Morgan interviewed more than 14,000 Australians for more than a year
- Supermarkets and shops found the most trust worthy
- Mining, telecommunications and gambling companies were the least trusted
It used to be second-hand car salesmen or journalists who were considered the kind of people you would trust the least, but with new technology a new bad guy has arrived.
The Roy Morgan Trust and Distrust Monitor interviewed more than 14,000 Australians 18 and older between April 2018 and March this year, and revealed sectors such as supermarkets and retail as the most trusted by consumers.
At the other end of the scale, it is telecommunications companies that now have the lowest trust rating – with dodgy contracts and patchy service that annoy customers in an era where we are more dependent than ever on our phones and internet connections.
Banks and gambling industries were among the other companies that failed to win the trust of the community.
Roy and Morgan collected data from more than 14,000 Australians to determine which industries trusted people most and which ones didn't.
The survey mentioned 24 different industries and professions and ranked them from highest to lowest in how many consumers said they trusted them.
At the top of the list was the retail trade, followed shortly thereafter by supermarket and neighborhood stores and, perhaps surprisingly, insurance.
Roy Levels chief executive Michelle Levine said that the level of confidence that a consumer has within a company influences the way they shop.
Supermarkets such as Woolworths (photo) were named by consumers as the most trusted company
& # 39; Australians generally rely on brands for their products, services and the value comparison they perceive – especially if they deliver what they promise, & # 39; said Levine in a statement.
Food and drink and technology companies were at the center of the list while mining companies and real estate were deemed unreliable.
Mrs. Levine said that what happens internally in a company can make customers doubt.
& # 39; Our research has shown that mistrust of Australians for companies is more generally related to dishonesty, greed or bad business conduct, & she said.
The insights were drawn from more than 1000 interviews a month during a year.
& # 39; Respondents are asked which brands and companies they trust, and why, and also which brand and companies they distrust, and why. & # 39;
Games of chance, mining and telecommunications were all at the bottom of the list and were considered unreliable by those in the survey (file image)
Data collected at the end of 2018 stated that Aldi, Bunnings and Qantas were the most trusted brands.
Target and Bendigo Bank were at the bottom of the list.
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