Rebekah Vardy has joined forces with an I’m A Celebrity pal co-star to launch a new vodka brand.
While her WAG rival Coleen Rooney wanders through the jungle slums and contemplates another meal of bland rice and beans, Rebekah enjoys a tastier drink in the form of her sweet boozy creation.
WAG, 42, and former football ace Dennis Wise, 57, are launching SK-TL Vodka Shots, inspired by her husband Jamie’s Skittles recipe.
Rebekah and Dennis formed a close bond while starring together on I’m a Celebrity in 2017 and have been great friends ever since, with their families even going on vacation together.
And now the pair have cemented their friendship by going into business together, with the Leicester City striker, 37, the inspiration behind the fruity flavors – including strawberry, lemon and orange – on offer following his hobby of mixing sweets Skittle in a vodka bottle.
Rebekah talked about her idea of a binge: ‘When Dennis came, we already had something separate. So I thought, well, how wonderful would it be to bring the vision to life and create something that was really fun,” he reports. The mirror.
Rebekah Vardy has joined forces with an I’m A Celebrity pal co-star to launch a new vodka brand.
The WAG, 42, and former football ace, 57, will launch SK-TL Vodka Shots, inspired by her husband Jamie’s Skittles recipe.
To launch their binge project, Rebekah and Dennis filmed a humorous promotional video that sees Rebekah stock up on candy before hiring her friend to help her create a candy-inspired vodka drink.
The pair are then seen experimenting in a lab as they bring their vodka creation to life.
However, things go awry when Rebekah forces them to dress in neon ’80s sportswear, while commenting, “This is what people want… I’ve done worse” to an unimpressed Dennis.
As Dennis storms off, Rebekah, unfazed, takes her vodka shots to a bowling alley bar, where she gets a bartender to try her latest creation.
After the impressed bartender asks the name of the drink, Rebekah watches Dennis kick a soccer ball across the bowling alley and knock over the vodka bottles.
Then he commented: ‘It’s called Skittle! )SK-TL)’, with the bartender declaring ‘I’ll take everything!’ while slamming a wad of cash on the bar.
Rebekah added of her new project: “It’s a fun drink and shows that we don’t take ourselves too seriously and that we can have a laugh.”
Dennis and I have always gotten along very, very well. We are also a very close family and the children are very good friends. “I couldn’t have asked for a better partner to do business with.”
WAG, 42, and former football ace Dennis Wise, 57, are launching SK-TL Vodka Shots, inspired by her husband Jamie’s Skittles recipe.
While her WAG rival Coleen Rooney wanders through the jungle slums and contemplates another meal of bland rice and beans, Rebekah enjoys a tastier drink in the form of her sweet boozy creation.
Rebekah and Dennis formed a close bond while starring together on I’m a Celebrity in 2017 (pictured) and have been great friends ever since, with their families even going on holiday together.
Rebekah and Dennis cemented their friendship by going into business together, with Leicester City striker Jamie, 37, the inspiration behind the fruity flavors (including strawberry, lemon and orange) on offer following his hobby of mixing sweets Skittle in a vodka bottle.
The TV personality recounted how she and Dennis not only put their names and faces to the project, but were also involved in every step of its creation, from the designs and tasting to the PR plan.
The neon-coloured bottles sell for £25 each, although vodka fans can get a bargain with the three-bottle-for-£60 deal. Proceeds from the sale will benefit an anti-bullying charity.
Commenting on the charity collaboration, Rebekah told The Sun: “We wanted to choose an anti-bullying charity, one that educates children, young people and adults to confront the onslaught of online cyberbullying.” We both just wanted to make sure we gave something back.
‘We are in truly privileged positions, for which both of us, all of us, are eternally grateful, and that can never be taken for granted. Likewise, many other people are not in the same situation. It also teaches our children a lesson. That you can earn some money but it’s always important to give it back.’
The couple are planning a big launch party on Wednesday and have invited many of their I’m A Celebrity co-stars, including Georgia Toffolo and Jamie Lomas.
To launch their binge project, Rebekah and Dennis filmed a humorous promotional video that sees Rebekah stock up on candy before hiring her friend to help her create a candy-inspired vodka drink.
The pair are then seen experimenting in a lab as they bring their vodka creation to life.
However, things go awry when Rebekah forces them to dress in neon ’80s sportswear, while commenting, “This is what people want… I’ve done worse” to an unimpressed Dennis.
As Dennis storms off, Rebekah, unfazed, takes her vodka shots to a bowling alley bar, where she gets a bartender to try her latest creation. Impressed, he then asks the name of the drink.
Rebekah then watches Dennis kick a soccer ball across the bowling alley and knock over his vodka bottles, before declaring, ‘His name is Skittle! (SK-TL)’
Rebekah’s business venture comes after she claimed rival Coleen Rooney is making it “easy” for her in the I’m A Celebrity camp, compared to her own stint on the ITV show.
The WAG hasn’t shied away from sharing her outspoken opinions on the new series, following her legal dispute with Coleen as part of the Wagatha Christie scandal.
Since Coleen entered the jungle, Rebekah has made no secret of what she thinks about her nemesis, calling her “boring” while also wanting her to eat a bull’s penis.
And in his last column for the sunRebekah shared that this year’s I’m A Celebrity line-up was being rewarded with luxuries too early in the series, insisting she “hardly ate anything” during her first week at camp.
She said: ‘This year’s campmates are having a really easy time compared to when I did the show. We barely had food for the first week, let alone comforts at home.
‘They don’t mind luxuriating so early because that’s what you need in the jungle to keep going. But ITV sure doesn’t force them to work for it. Grumpy campmates make the best television.