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Reasons You Should Start Your Digital Marketing Course In 2022

Digital marketing involves strategizing to promote brands by reaching out to potential customers utilizing online digital medium.  It can include online videos, search engine marketing, display ads, paid social ads and social media posts etc. 

There are 8 types of Digital Marketing:

  • Search Engine Optimization
  • Email Marketing
  • Mobile Marketing
  • Pay per click 
  • Social Media Marketing
  • Content Marketing
  • Marketing Analytics
  • Affiliate Marketing
  • Native Advertising

Digital marketing is highly trackable and measurable and is usually employed to drive traffic and conversions, in short for better ROI. 

Benefits of Digital Marketing:

  • Better geographic reach
  • Cost efficiency: Digital marketing reaches broader audience and that too at a lower cost vis-e-vis the traditional marketing. Furthermore, it also offers more flexibility and better control over whether your targeted customer will see your communication or not. Besides this, online marketing will ensure more customer contacts for your ad spends, thus providing a better ROI. 
  • Quantifiable results: Digital marketing is highly trackable and measurable for it will keep a tab on the customers it attracts as well as the number of desired conversions, thus informing about the revenue it will ultimately drive. 
  • Ensures personalization & better customer connect: With the customer data you gather using digital marketing; you can personalize the communication basis customer’s interests. Besides this, through online communication, you can easily connect with your targeted customers in real time. This will enhance customer engagement, resulting in him becoming your brand evangelist   

Reasons to choose Digital Marketing Course online:

High Demand for Digital Marketers 

  • As per GroupM, India, 
    • The ad spends are estimated to grow by 22% for the calendar year 2022 and will rise to 107,989 crs. 
    • Among the top 10 global markets, India though retains its 9th rank. but is the fastest-growing market
    • In 2022, media share for Digital is estimated to reach 45%
  • By 2026, the Global Digital Industry is predicted to rise to USD 930 billion growing at a CAGR of 17.6%.  

There is a growing demand for digital marketers as most businesses are realizing the importance of presence on online platform. Infact top global brands are actively seeking digital marketing experts to promotion them through emerging innovations. 

Easy entry: Any individual from varied backgrounds can switch to Digital Marketing for they only need appropriate certifications along with proper experience. 

Attractive Pay: The enhanced demand and short supply of qualified manpower has ensured not only better salaries but also faster growth. Most companies, realizing the importance of digital marketing, pay handsomely such that beginner in the field, can earn between Rs. 25k to 30k every month.

Range of Career Options – Digital marketing offers a wide variety of career paths and does not restrict you to any specific profile. You could specialize in  

  • Social Media Marketing: Reach out to potential target audience using social media platforms such as Facebook, and Twitter 
  • Email Marketing: Reaching out to prospective clients by sharing brand communication via emails.
  • Influencer Marketing: Promoting your brand via experts who are established and well-known across social media

Opportunities for Quick Career Growth: Being relatively new field, a motivated employee with discipline and quick learning can climb the career ladder in no time.  

Recession/Pandemic-Proof career: Digital Marketer will always be in demand as long as people are utilizing laptops and internet for business operations. During pandemic, businesses were forced to take their operations online and the responsibility to find ways to reach out to target customers in the digital sphere landed on the digital marketer. So if you choose Digital Marketing Course online, you will be rest assured that your investment will give you recession proof returns. 

So just choose online Digital Marketing Course and open doors to a lucrative career.

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