Reality TV bombards children with images of alcohol, researchers have warned.
A study that is hugely popular, such as popular shows such as Love Island, Geordie Shore and Made in Chelsea, shows viewers more alcohol and cigarettes than other primetime programs.
The researchers analyzed 112 episodes of reality TV that were broadcast last year, with alcohol in each individual broadcast.
Audience figures showed 580 million among 16-year-olds to be exposed to this wine, beer and spirits.
And the shows would have been available to look for the 9-hour circuit breaker on catch-up services.
The researchers are concerned about young people who can be influenced and able to mimic the drinking habits of their favorite reality star, putting them at risk of addiction later in life.
Elma enjoyed a glass of white wine during her date with Danny on Love Island this year
The cast of Geordie Shore took some photos during a night out in Cardiff in May
The study was conducted by the University of Nottingham and led by Alexander Barker, a research assistant in the epidemiology and public health department.
& # 39; Starting to smoke or drink alcohol at a young age is a strong predictor of dependence and continued use at a later age, & # 39; said Mr. Barker.
& # 39; Recent data shows that 44 percent of 11 to 15 year olds in England have drunk alcoholic beverages and 19 percent have tried to smoke.
& # 39; As the use of alcohol or tobacco in the media promotes youth use, our research identifies reality TV shows as a major potential driver of alcohol and tobacco use in young people in the UK. & # 39;
More than half a million people in the UK are addicted to alcohol according to Alcohol Change UK.
And just under one in five, or 9.4million, smoke, the statistics from Cancer Research show.
In the US, more than 15 million Americans struggle with alcohol-use disorder, Talbott Recovery statistics show.
And about 34.3 million adults in the US smoke, according to the Center for Disease Control and Prevention.
To find out if reality shows could be to blame, the team analyzed 2,212 one-minute clips from 112 episodes that were broadcast last year between January and August.
These shows were composed of Love Island, Made in Chelsea, The Only Way is Essex, Geordie Shore and Celebrity Big Brother, which have since been discontinued.
The researchers looked forward to drinking or smoking of participants, as well as recordings of cigarettes or spirits.
Viewer figures were used to estimate how many people would be exposed to these images.
After she was almost eliminated during the reconnection, Love Island participant Anna toured something sparkling during her date with the new boy Tom
Love Island star Curtis enjoyed a spa date earlier in this series with a glass of carbon dioxide in a bubble bath
Results – published in the Journal of Public Health – revealed all the episodes to which alcohol or tobacco was referred in some form. And 42 percent of the clips contained the bad habits.
About 18 percent of the clips showed the reality stars who drank alcohol, while 34 percent & # 39; decreased consumption & # 39; such as showing participants with wine, beer or spirits.
Love Island contained the most alcohol. Tobacco was also shown in clips from the hit show that were recorded in 2017.
Complaints about the display of smoking in the program led to producers smoking from the Love Island villa. No smoke-free images were found in the contents of last year's series.
Brands of alcohol were found in one percent of the clips and were most common in Geordie Shore, where it occurred in 69 percent of episodes.
Forty alcoholic brands were identified, with Smirnoff Ice being the most common.
The vodka-based alcopop appeared in almost one clip of the Newcastle-based reality show.
In general, tobacco is found in 20 of the reality shows & episodes and 110, or two percent, of the clips.
Almost all (98 percent) of these clips come from Celebrity Big Brother, including actual and derived cigarette use, but also & # 39; tobacco paraphernalia & # 39; but no branding.
The researchers argue for stricter regulations regarding exposure to alcohol and tobacco in popular reality shows.
& # 39; Stricter planning rules, such as limiting the amount of content and branding shown in these & # 39; s programs, can prevent children and adolescents from being exposed to tobacco and alcohol content & # 39 ;, said Mr. Barker.
DO YOU DRINK TOO MUCH ALCOHOL? THE 10 QUESTIONS THAT REMOVE YOUR RISK
A screening tool that is widely used by medical professionals is the AUDIT (Alcohol Identification Identification Tests). Developed in collaboration with the World Health Organization, the ten-question test is considered the gold standard to help determine if anyone has problems with alcohol abuse.
The test has been reproduced here with the permission of the WHO.
To complete it, answer each question and note the corresponding score.
0-7: You are within the reasonable drinking range and have a low risk of alcohol-related problems.
More than 8: State harmful or hazardous drinking.
8-15: Average risk level. Drinking at your current level carries the risk that you will have problems with your health and life in general, such as work and relationships. Consider cutting (see below for tips).
16-19: Higher risk of complications due to alcohol. Self-clearing can be difficult at this level because you may be dependent, so you may need professional help from your doctor and / or a caregiver.
20 years and older: Possible dependence. Your drinking is already causing you problems and you may well depend on it. You should definitely consider stopping gradually or at least reducing your alcohol consumption. You should seek professional help to determine your dependence level and the safest way to withdraw from alcohol.
Serious dependence may require a medically assisted admission or detox in a hospital or a specialized clinic. This is due to the risk of severe alcohol withdrawal symptoms in the first 48 hours that require specialist treatment.
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