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Innovative: Billie is a company known for its creative and talk-provoking shaving advertisements. It released a limited-edition blue wine to comment on the Pink Tax

& # 39; Full of vigor with just a hint of gender bias & # 39 ;: women's razor brand achieves pink load on female beauty products by launching a BLUE rosé wine that costs & # 39; 13% less than its pink counterpart & # 39;

  • Billie is a company known for its creative and talk-provoking shaving advertisements
  • It released a limited-edition blue wine to comment on the Pink Tax
  • The Château de Blué ($ 14.87) limited-edition wine that is & # 39; 13 (percent) less than its pink counterpart & # 39 ;, said a press release
  • The Pink Tax represents the extra amount that women pay for goods and services
  • Billie decided to price his blue wine 13 percent lower than the average bottle of Rosé because razor blades for women are usually 13 percent more expensive
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A razor company has launched its own discounted blue wine as a way to comment on the Pink Tax – which represents the extra amount that women pay for goods and services.

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Billie, a company known for its creative and conversation-starting shaving ads, launched the Château de Blué ($ 14.87) limited-edition wine that is & # 39; 13 (percent) less than its pink counterpart, & # 39 stated a press release.

The company thought the use of wine was the best way to comment on gender bias in stores and other areas, and therefore launched the limited edition blue drink.

Innovative: Billie is a company known for its creative and talk-provoking shaving advertisements. It released a limited-edition blue wine to comment on the Pink Tax

Innovative: Billie is a company known for its creative and talk-provoking shaving advertisements. It released a limited-edition blue wine to comment on the Pink Tax

Drink up: the Château de Blué ($ 14.87) limited-edition wine that is & # 39; 13 (percent) less than its pink counterpart, & # 39; a press release declared

Drink up: the Château de Blué ($ 14.87) limited-edition wine that is & # 39; 13 (percent) less than its pink counterpart, & # 39; a press release declared

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Drink up: the Château de Blué ($ 14.87) limited-edition wine that is & # 39; 13 (percent) less than its pink counterpart, & # 39; a press release declared

Pricing based on gender usually affects parts of the market where companies can distinguish between & # 39; male & # 39; and & # 39; female & # 39; products, such as shavers or children's toys.

The & # 39; female & # 39; version of the product will then be marked considerably more than the other version, which is now known as the Pink Tax.

Billie's Château de Blué tries to draw attention to the Pink Tax and also informs consumers that the company's products have never been priced on the basis of gender.

& # 39; Blué is a full-bodied wine with notes of oak, blueberries and just a touch of gender bias & # 39 ;, the brand wrote.

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It also labeled the wine bottle as a & # 39; bargain & # 39; because this & # 39; 13% cheaper than the average cost of Rosé & # 39 ;, a wine that is particularly pink.

Billie chose 13 percent as a sales line, because razors for women are usually 13 percent, the company said.

It believes that the release of the wine & # 39; turns the Pink Tax upside down & # 39; by starting discussions about the price for gender bias that industry is still teasing about.

Clever: Billie decided to price his blue wine 13 percent lower than the average bottle of Rosé because razors for ladies are usually 13 percent more expensive, the brand said

Clever: Billie decided to price his blue wine 13 percent lower than the average bottle of Rosé because razors for ladies are usually 13 percent more expensive, the brand said

Clever: Billie decided to price his blue wine 13 percent lower than the average bottle of Rosé because razors for ladies are usually 13 percent more expensive, the brand said

Frustrating: the Pink Tax represents the extra amount that women pay for goods and services
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Frustrating: the Pink Tax represents the extra amount that women pay for goods and services

Frustrating: the Pink Tax represents the extra amount that women pay for goods and services

Priorities: Billie stated that her company does not have a Pink Tax on her shaving products

Priorities: Billie stated that her company does not have a Pink Tax on her shaving products

Priorities: Billie stated that her company does not have a Pink Tax on her shaving products

Billie shared his new campaign pitch on Instagram, which confused some customers who wanted clarification about what the company was actually selling.

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A consumer wrote: & # 39; Wait, are you selling wine now? Like shavers? & # 39;

A representative answered the question by writing: & # 39; We made everyone's favorite pink think blue to let us know how BS we think the pink load is (where our razor blades are free). & # 39;

Billie has previously fueled conversations for other campaigns, including the most recent shaver ad.

In the advertisement, the company decided to proudly show women both pubic and armpit hair while they were on the beach.

& # 39; Red, white and you do it & # 39; continue to emphasize that shaving is a choice, not expectation, & said Billie co-founder Georgina Gooley at the time of the ad's launch.

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& # 39; Many women feel the pressure to remove their body hair when wearing a bathing suit, so we thought this was the perfect time to go outside and say: & # 39; whatever you choose, you will be ready in the summer. "& # 39;

Innovative campaigns such as these have helped the company gather millions of online views and increase its customer base.

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