Perhaps the best news for Prime Video Thursday night football ratings is that the numbers have gone up so much that it highlights a bad night.
This week’s Rams-49ers game drew only 12.29 million viewers. Below the average of 13.51 million so far this year, and well below last week’s 18.48 million for Packers-Lions, it was still a 54 percent jump from the comparable game of the year past.
Two TNF There are games left (Broncos-Chargers and Seahawks-Bears), followed by a Prime Video playoff game.
Last night’s game generated interest on paper, but the game itself was boring; It was the first game of the season in which neither team scored a touchdown. Many of those who tuned in out of curiosity probably did so.
Regardless, streaming is here to stay. If anything, the NFL will do it more and more as more people cut the cord and rely on apps.