Radio ratings will finally move with the times by measuring live streaming – after calculating the numbers from consumer surveys and paper diaries for the past 70 years
The radio ratings are finally moving with the times by updating the way they measure ratings.
Due to the proliferation of live streaming, ratings will now include streaming devices, according to the Australian.
For the past 70 years, ratings have been measured through listener surveys, many of which still related to paper diaries that consumers would fill out and submit.
Finally! The radio ratings move with the times by updating the way they measure ratings. Due to the increase in live streaming, reviews will now include streaming devices
Commercial Radio Australia chairman and Southern Cross Austereo chief executive officer Grant Blackley said: ‘Audio consumption has arguably changed from where it used to be.
“It’s more outdoors, digital devices, on the go, at ease and we’re moving away from that recall, in-car and at-home model that’s being super improved to accurately reflect the new consumption of audio.”
Breakfast radio royalty Kyle Sandilands and Jackie ‘O’ Henderson were recently dethroned by AM station 2GB’s Ben Fordham in the latest Sydney ratings.
The KIIS FM duo had been voted the most popular show on both AM and FM bandwidths in June, but the latest numbers show Fordham has reclaimed its crown.
Fordham, 44, now holds the leading share of Sydney’s breakfast market at 16.8 percent, growing by an impressive 3.5 points since the last survey.
In second place came Wendy Harmer and Robbie Buck of ABC Radio with a market share of 14 percent.
Kyle and Jackie O came in third with 12.1 percent after a 3.4 point drop.
Success Story: Breakfast radio royalty Kyle Sandilands and Jackie ‘O’ Henderson were recently dethroned by AM station 2GB’s Ben Fordham in Sydney’s latest ratings
The result is nothing short of a coup for Fordham, who replaced industry titan Alan Jones a year ago as host of the 2GB breakfast show.
Despite the outcome, The Kyle and Jackie O Show still has plenty to celebrate.
The program continues to dominate the FM radio waves, beating their closest rival, WSFM’s Jonesy and Amanda, by 3.3 percent in the latest survey.
The result also marks Kyle and Jackie O’s twentieth consecutive No. 1 spot on the FM bandwidth.
Nova FM’s Fitzy and Wippa, meanwhile, had a mediocre performance with a viewer share of 6.1 percent, and 2Day FM’s Morning Crew featuring Dave Hughes, Ed Kavalee and Erin Molan languished at the bottom of the leaderboard at just 2.4 percent.
Still in control of the FM! The Kyle and Jackie O Show continue to dominate the FM radio waves, beating their closest rival, WSFM’s Jonesy and Amanda, by 3.3 percent in the latest survey