92% of people who signed up for free trials of Quibi in April decided not to become paying subscribers, a new report claims
- Analysis company Sensor Tower releases a report documenting Quibi’s difficult launch
- Only 8% of people who downloaded the mobile streaming app at launch became paying subscribers according to Sensor Tower
- Quibi disputes Sensor Tower numbers, but has not released any subscriber numbers
The vast majority of people who signed up for Quibi mobile video streaming service quit after their free trial ended, according to a new analysis report.
About 92% of the 910,000 users who originally signed up with Quibi when it launched in April chose not to convert to paying subscribers after completing a three-month free trial.
Only 72,000 users, or 8% of the total, chose to convert their accounts to a $ 4.99 monthly subscription with ads or a $ 7.99 monthly subscription without ads.
A new report from the mobile analytics company Sensor Tower claims that only 8% of users who downloaded the mobile video streaming service at launch switched to paying subscribers
Quibi has contested Sensor Tower’s findings by saying the numbers are “ an order of magnitude lower ” than the actual number, but the company has not said what the actual subscriber numbers are.
By comparison, Disney Plus has converted 11% of the 9.5 million users who signed up for free trials during the first three days of launch in November 2019, according to a report in The edge.
Sensor Tower’s report also claims that Quibi has been downloaded by a total of 4.5 million users since its launch, but a company spokesman said the figure is actually 5.6 million.
Quibi did not disclose how many active subscribers were among those 5.6 million, but said the conversion rate has so far exceeded internal benchmarks.
“Our conversion from download to trial is higher than mobile app benchmarks and we are seeing excellent conversion to paying subscribers,” Quibi’s spokesperson told The Verge, “both with our 90-day free trial registrations from April and our 14 free trial subscriptions from May. and June. ‘
The company had initially hoped to attract 7.4 million paying subscribers in its first year, but a Wall Street Journal report in June claimed that the company’s internal projections had been revised down to just two million for the year.
Co-founded by Jeffrey Katzenberg and Meg Whitman, the $ 1.75 billion company aims to become a mobile equivalent of Netflix, with a lineup of original series designed specifically for viewing on smartphones and tablets.
Quibi has contested Sensor Tower’s numbers by saying they are ‘of the order of magnitude’ and claims that 5.6 million users have downloaded the app so far, although it has not yet reported subscriber numbers
The company has funded 46 original series with a target runtime of seven to ten minutes or less for each episode.
The company has signed a number of high profile production deals with stars like Chrissy Teigen, Reese Witherspoon, Kevin Hart, Steven Spielberg, Guillermo del Toro and others.
After the high-profile launch, signs of stress quickly emerged, with the app dropping out of the Top 50 Most Downloaded Listings on Apple’s App Store less than two weeks later.
In June, rumors circulated that some Quibi employees were unhappy with the lavish fees paid to stars like Witherspoon, who reportedly made $ 6 million to tell the wildlife series Fierce Animals.
According to the Wall Street Journal, there was also mounting tension between Whitman and Katzenberg, described by unnamed sources as “dictatorial” and a micromanager.
In an interview with the New York Times, Katzenberg blamed the company’s fight against the COVID-19 pandemic.
“I attribute everything that went wrong to the coronavirus,” said Katzenberg. ‘Everything.’
HIGHLIGHTS PROGRAMMING FROM THE Disappointing Launch of QUIBI
‘Surviving’ – with Sophie Turner from HBO’s ‘Game of Thrones’ and Corey Hawkins (Straight Outta Compton)
The story of two survivors of a mountain plane crash who must work together as they battle the elements and personal demons to get back home. The program is based on Alex Morel’s novel and received a ‘watch it’ rating from Hollywood reporter’s TV critic Daniel Feinberg.
Flipped – a comedy starring Will Forte and Kaitlin Olson
A chronically unemployed couple wants to become the next big duo for home renovation on television until they are kidnapped by a drug cartel and find they need to work on cartel members’ homes (Andy Garcia, Eva Longoria and Arturo Castro of Broad City)
Agua Donkeys – produced by the comedy video website Funny or Die
The series follows two employees of the pool cleaning company as they look for ‘the perfect color, the perfect atmosphere and the perfect mix of bromine and chlorine’ for pool cleaning. Based on a short film, the show is called a ‘Californian Napoleon Dynamite’.
The Stranger – written and directed by Veena Sud (The Killing)
A mysterious Hollywood Hills passenger (Dane DeHaan) joins a young driver (Maika Monroe) on a 12-hour journey through the seedy underbelly of Los Angeles in a hair-raising game of predator and prey.
#FreeRayshawn – from executive producer Antoine Fuqua
A drama that gave Katzenberg a modern twist on the classic 1970s ‘Dog Day Afternoon’ film. Stephan James (Homecoming) stars as Rayshawn, a veteran who has returned from the Iraq War looking for shelter in his apartment building after a failed drug deal. Laurence Fishburne (The Matrix) plays a sympathetic cop during the eventual police deadlock.
50 States of Fright – anthology series by Evil Dead and original Spiderman director Sam Raimi
This horror series produced by Raimi is inspired by the folklore of the American states. Rachel Brosnahan, Christina Ricci, Ming-Na Wen and others star.
Dummy – with Anna Kendrick and Donal Logue (from the late Gotham)
This comedy follows an aspiring writer and her boyfriend’s sex doll. Originally written as a television pilot, the show has grown into a movie script, which is split into episodes for Quibi.
Source: Entertainment Weekly