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Trending: purple shampoo films turn viral on TikTok, with nearly 70 million people viewing the content while users cover their locks in an attempt to dye their hair

Social media users on the trend & # 39; purple shampoo & # 39; jumping and using the product as if it were hair dye are mocked online.

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On TikTok, the associated Purple Shampoo hashtag has been viewed nearly 70 million times, while users struggle to understand why teenagers apply whole bottles of toning shampoo to their dry hair and leave it on for 24 hours.

As the videos become more and more popular, Beyonce's hair coloring Rita Hazan warned participants that boring, lifeless hair is the only transformation they are likely to see through such excessive use of the product.

Trending: purple shampoo films turn viral on TikTok, with nearly 70 million people viewing the content while users cover their locks in an attempt to dye their hair

Trending: purple shampoo films turn viral on TikTok, with nearly 70 million people viewing the content while users cover their locks in an attempt to dye their hair

Trending: purple shampoo films turn viral on TikTok, with nearly 70 million people viewing the content while users cover their locks in an attempt to dye their hair

Trending: purple shampoo films turn viral on TikTok, with nearly 70 million people viewing the content while users cover their locks in an attempt to dye their hair

Transformation: the videos have varying success, some users know the shampoo is meant to brighten up platinum or silver hair only

Transformation: the videos have varying success, some users know the shampoo is meant to brighten up platinum or silver hair only

Transformation: the videos have varying success, some users know the shampoo is meant to brighten up platinum or silver hair only
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Transformation: the videos have varying success, some users know the shampoo is meant to brighten up platinum or silver hair only

Transformation: the videos have varying success, some users know the shampoo is meant to brighten up platinum or silver hair only

Fail! Brunette users have also jumped on the bandwagon, much to the confusion of viewers who know that purple shampoo is to remove yellow tones from bleached blond hair

Fail! Brunette users have also jumped on the bandwagon, much to the confusion of viewers who know that purple shampoo is to remove yellow tones from bleached blond hair

Fail! Brunette users have also jumped on the bandwagon, much to the confusion of viewers who know that purple shampoo is to remove yellow tones from bleached blond hair

Fail! Brunette users have also jumped on the bandwagon, much to the confusion of viewers who know that purple shampoo is to remove yellow tones from bleached blond hair

Fail! Brunette users have also jumped on the bandwagon, much to the confusion of viewers who know that purple shampoo is to remove yellow tones from bleached blond hair

& # 39; Excessive use can make hair dull, & # 39; she revealed and added that this warning applies primarily to people with colored hair.

For people with blond hair, Rita recommends using only purple shampoo every two weeks to prevent the color from ruining.

Confused: commentators wondered why the purple shampoo films were trending when there was nothing new about the premise of the product
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Confused: commentators wondered why the purple shampoo films were trending when there was nothing new about the premise of the product

Confused: commentators wondered why the purple shampoo films were trending when there was nothing new about the premise of the product

Purple shampoo works & # 39; reverse blonde misery & # 39; by removing yellow tones. The popular products, which have been on the market for a number of years, also help bleach lovers to keep their locks conditioned and vibrant without fading the overall hair color.

The trend to use purple shampoo as an improvised hair dye seemed to start on TikTok about four weeks ago before it spread unbridled.

Countless videos show users with dark brown and blonde locks that apply the product to their entire heads and tell viewers to come back within 24 hours to see the results.

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"Why did she put it on like paint, but it's a shampoo," shouted viewer on a video of a girl putting on plastic gloves to apply the product.

& # 39; It's shampoo, you use it in the shower, it's not freakin hair dye & # 39 ;, another viewer said in the same video.

In various videos, brunettes apply abundant amounts of purple shampoo to drugstores, from brands such as Clairol and Joico, to their locks – much to the annoyance of others.

& # 39; Eh, that's not how it works & # 39 ;, reads a typical comment under such a video of a user with brown hair.

& # 39; Purple shampoo only works on bleached hair. Purple lights up yellow, not brown unless you have bleach blended. & # 39;

Brunette: a brown-haired user who claimed that the purple shampoo bleached her hair & # 39; pale blonde & # 39; was online online due to misuse of the product
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Brunette: a brown-haired user who claimed that the purple shampoo bleached her hair & # 39; pale blonde & # 39; was online online due to misuse of the product

Brunette: a brown-haired user who claimed that the purple shampoo bleached her hair & # 39; pale blonde & # 39; was online online due to misuse of the product

Brunette: a brown-haired user who claimed that the purple shampoo bleached her hair & # 39; pale blonde & # 39; was online online due to misuse of the product

Brunette: a brown-haired user who claimed that the purple shampoo bleached her hair & # 39; pale blonde & # 39; was online online due to misuse of the product

Dry: viewers wonder why users apply the purple shampoo to dry strands and leave it for a maximum of 24 hours

Dry: viewers wonder why users apply the purple shampoo to dry strands and leave it for a maximum of 24 hours

Dry: viewers wonder why users apply the purple shampoo to dry strands and leave it for a maximum of 24 hours

Dry: viewers wonder why users apply the purple shampoo to dry strands and leave it for a maximum of 24 hours

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Dry: viewers wonder why users apply the purple shampoo to dry strands and leave it for a maximum of 24 hours

Results: Some blonde users seemed shocked by the effects of purple shampoo, which baffled viewers because the product has been widely used for years

Results: Some blonde users seemed shocked by the effects of purple shampoo, which baffled viewers because the product has been widely used for years

Results: Some blonde users seemed shocked by the effects of purple shampoo, which baffled viewers because the product has been widely used for years

Results: Some blonde users seemed shocked by the effects of purple shampoo, which baffled viewers because the product has been widely used for years

Results: Some blonde users seemed shocked by the effects of purple shampoo, which baffled viewers because the product has been widely used for years

Teenager @ Sky.Dash used two full bottles of purple shampoo on her hair.

& # 39; It's literally the same as before & # 39 ;, a user wrote while Skylar shared the update.

& # 39; Why do people behave like purple shampoo in this app? That's a new invention & # 39 ;, said another.

A user, @ ksousa18, recently subscribed to a video upload: & # 39; Omg purple shampoo literally made me blond. & # 39;

Commentators shot back with things like: & # 39; That is literally not blond, you're kidding & # 39; and & # 39; Eh no, it wasn't Lmao. That's not how it works. & # 39;

Hairstylists and beauticians also weighed quickly and urged teenagers to prevent the misguided hair videos from spreading.

Product: Some people watching the video & # 39; s also hit TikTok users on the floor for & # 39; wasting & # 39; of so many products because they used one or two bottles at a time
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Product: Some people watching the video & # 39; s also hit TikTok users on the floor for & # 39; wasting & # 39; of so many products because they used one or two bottles at a time

Product: Some people watching the video & # 39; s also hit TikTok users on the floor for & # 39; wasting & # 39; of so many products because they used one or two bottles at a time

Product: Some people watching the video & # 39; s also hit TikTok users on the floor for & # 39; wasting & # 39; of so many products because they used one or two bottles at a time

Product: Some people watching the video & # 39; s also hit TikTok users on the floor for & # 39; wasting & # 39; of so many products because they used one or two bottles at a time

Blue: User @ PryaVohra was mocked because he had left a blue shampoo (for brunettes) for so long and then complained that her scalp turned blue, right

Blue: User @ PryaVohra was mocked because he had left a blue shampoo (for brunettes) for so long and then complained that her scalp turned blue, right

Blue: User @ PryaVohra was mocked because he had left a blue shampoo (for brunettes) for so long and then complained that her scalp turned blue, right

Blue: User @ PryaVohra was mocked because he had left a blue shampoo (for brunettes) for so long and then complained that her scalp turned blue, right

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Blue: User @ PryaVohra was mocked because he had left a blue shampoo (for brunettes) for so long and then complained that her scalp turned blue, right

"You can't literally let your hair die off with shampoo if you have dark colored hair. I'm a beautician, believe me it won't do much," a woman said.

& # 39; Hello, I am a hairdresser! Purple shampoo will wash out … it will make the copper sound … it will not turn purple, as long as it becomes lavender, & another said to a teenager who left the purple shampoo in her light blond hair all day to sit .

One brunette user, @ PryaVohra, chose to use blue shampoo instead, as formulated to neutralize coppery tones.

However, when she uploaded her follow-up video a day later, she expressed her horror as she claimed that the ends of her hair and scalp had turned blue (although this was not visible to viewers).

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& # 39; You are the one who chooses to do what no one has said to you, & # 39; one commentator replied, while another said: & # 39; It's not the fault of TikTok & # 39 ;.

& # 39; Why is this a trend that you use 40-year-old shampoo techniques such as the new & # 39 ;, another commentator said.

Horseplay: a user gave her Shetland pony a makeover with the purple shampoo, which prompted other TikTok users to do the same

Horseplay: a user gave her Shetland pony a makeover with the purple shampoo, which prompted other TikTok users to do the same

Horseplay: a user gave her Shetland pony a makeover with the purple shampoo, which prompted other TikTok users to do the same

Horseplay: a user gave her Shetland pony a makeover with the purple shampoo, which prompted other TikTok users to do the same

Horseplay: a user gave her Shetland pony a makeover with the purple shampoo, which prompted other TikTok users to do the same

Pooch: One video uploader was dragged because he covered her Golden Retriever in purple shampoo

Pooch: One video uploader was dragged because he covered her Golden Retriever in purple shampoo

Pooch: One video uploader was dragged because he covered her Golden Retriever in purple shampoo

Pooch: One video uploader was dragged because he covered her Golden Retriever in purple shampoo

Pooch: One video uploader was dragged because he covered her Golden Retriever in purple shampoo

In some cases, TiKTok users have even rotated their pets in the viral trend.

One user applied purple shampoo over the fur of her Golden Retriever, while another shampooed their Shetland pony.

The horse owner said: & # 39; This stuff worked ZOO well mixed with the normal stuff that I use to brighten up her white !! & # 39;

Another video shows the owner of a gray horse that extinguishes the animal in purple shampoo. While some viewers expressed concern, other gray horse owners confirmed that this is something they do too.

In the video from user @ Marikathi (in which she clarified that she used & # 39; dog safe shampoo & # 39;), people were perplexed about the reason behind coating the pooch in the purple product.

& # 39; So you are trying to get the gold from your golden retriever, & # 39; asked one bewildered viewer while another echoed, & # 39; you just couldn't have received a yellow golden retriever, but ok & # 39 ;.

What hair experts say about using purple shampoo – and the TikTok challenge

By Charlie Lankston for DailyMail.com

Experts agree that applying purple shampoo to your locks will not change the color completely, as some teenagers had hoped while participating in the Purple Shampoo Challenge on TikTok – but that doesn't mean that for some it won't make a real difference .

According to famous colorist Rita Hazan, the New York-based hair professional behind the blonde locks of Beyonce, purple shampoo can be a real asset for those struggling with brutality.

& # 39; (Purple shampoo) can help to get rid of orange, coppery tones, & # 39; she told DailyMail.com while she said the product is best used by people with brown or blonde hair.

Although the shampoo certainly has its benefits, Rita offered a warning to those who use it over and over in the hope of achieving a dramatic transformation to show off on social media, explaining that excessive use of the product can actually cause damage to the hair .

& # 39; Excessive use can make hair dull, & # 39; she revealed and added that this warning applies primarily to people with dyed hair.

For people with blond hair, Rita recommends using only purple shampoo every two weeks to prevent the color from ruining.

& # 39; Too much purple shampoo can make colored hair lose its brightness, & # 39; she added, suggesting that those eager to rid their hair of coppery or orange tones without risking exposure to purple shampoo should try it Ultimate shine instead.

& # 39; It will (help the hair) retain its shine, but will also get rid of the copperiness, & # 39; she explained.

Brassy tones are gone! The best hair care products to make your hair color look clear and shiny

By Charlie Lankston for DailyMail.com

Slather it on: Kerastase Blond Absolu Anti-Brass Purple Mask ($ 59) promises to neutralize and perfect light, cool blonde, bleached or gray hair & # 39;

Slather it on: Kerastase Blond Absolu Anti-Brass Purple Mask ($ 59) promises to neutralize and perfect light, cool blonde, bleached or gray hair & # 39;

Slather it on: Kerastase Blond Absolu Anti-Brass Purple Mask ($ 59) promises to neutralize and perfectly lit, cool blonde, bleached or gray hair & # 39;

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