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Procter & Gamble blames Amy Schumer for Tampax tampon shortage after ‘successful’ ad campaign

Procter & Gamble blames comedian Amy Schumer for a shortage of Tampax tampons after sales of the product skyrocketed in the two years since she starred in a series of commercials for the company.

The successful ad campaign was launched by P&G, America’s most popular tampon brand, in July 2020 with Schumer, 41, front and center as a friendly tampon supplier who turned up toilets when someone needed the product.

And now Tampax tampons are so hard to find in ‘many parts of the country’, Time magazine claims the company runs its Tampax plant in Maine 24 hours a day to try to meet demand.

“Retail sales growth has exploded,” company spokeswoman Cheri McMaster told Time magazine.

She said demand has increased by 7.7% since the commercials aired nearly two years ago.

Comedian Amy Schumer, 41, appeared in a series of commercials for Tampax in 2020 and now the Procter & Gamble brand claims Schumer is the one responsible for the high demand

Comedian Amy Schumer, 41, appeared in a series of commercials for Tampax in 2020 and now the Procter & Gamble brand claims Schumer is the one responsible for the high demand

With Tampax tampons flying off shelves in many parts of the country,

With Tampax tampons flying off shelves in many parts of the country, “some Amazon sellers are taking advantage of the shortage,” Time magazine reported

In the most recent quarter, the company “recorded the largest revenue increase in decades in decades, and the amount of money it earned from sales in its feminine care division grew 10%,” Time reported.

With Tampax tampons flying off the shelves, some Amazon sellers are taking advantage of the shortage, according to the magazine.

In January, a box of 18 Tampax was “listed for $114, about $6 more — per tampon — than women usually pay.”

But Time magazine reported that the COVID-19 pandemic, plant closures and staff shortages are all partly responsible for the growth in sales.

Tampons aren’t the only essential item that’s been hard to find in stores lately.

The successful ad campaign was launched by P&G, America's most popular tampon brand, in July 2020 with Schumer, 41, leading the way as a friendly tampon supplier

The successful ad campaign was launched by P&G, America’s most popular tampon brand, in July 2020 with Schumer, 41, leading the way as a friendly tampon supplier

Schumer can also be seen in the commercials visiting the gyno

Schumer can also be seen in the commercials visiting the gyno

A nationwide baby food shortage started when the largest baby food factory in the US closed in February following a bacterial contamination and has worsened nationally since then.

Abbott Laboratories finally reopened infant formula production at its Sturgis facility on Saturday, after it met FDA requirements agreed last month.

Abbott will then resume production on all other formulas, with the factory previously saying it will take six to eight weeks to replenish stock in stores.

According to data from Datasembly, out-of-stock rates in the US rose to 74 percent in the week ending May 28, up four percent from the week before.

In addition, 10 states now have stocks of 90 percent or more, including Arizona, Mississippi, California, Nevada, Tennessee, Rhode Island, Louisiana, Florida, and Washington.

Abbott Laboratories resumed infant formula production at its Sturgis, Michigan plant on Saturday after meeting FDA requirements agreed last month

Abbott Laboratories resumed infant formula production at its Sturgis, Michigan plant on Saturday after meeting FDA requirements agreed last month

According to data from Datasembly, the percentage of formulas sold out rose to 74 percent nationally for the week ending May 28 — that's 4 percent more than the week before.

According to data from Datasembly, the percentage of formulas sold out rose to 74 percent nationally for the week ending May 28 — that’s 4 percent more than the week before.

On May 31, a nearly empty bottle-feeding shelf is depicted in a New York City grocery store

On May 31, a nearly empty bottle-feeding shelf is depicted in a New York City grocery store

Georgia is the hardest hit at 94 percent, up from 74 percent the week before.

In an effort to curb the shortage, the FDA has been working to make it easier to import baby food produced abroad.

Meanwhile, the Biden administration announced Friday that it would bring in 1.3 million cans of Gerber formula from Mexico early next month.

The February shutdown of the country’s largest formula factory sparked supply problems that have forced some parents to seek formulas from food banks, friends and doctors’ offices.

The recalls and closure of the company triggered a cascade of securities. Retailers have limited customer purchases to save inventory and parents have been told to switch brands to whatever formula is in stock.

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