Prince Harry and Meghan Markle’s brand may be facing its final demise, according to royal author Maureen Callohan. In his recent article for The daily mail, Callohan says the couple’s popularity in the United States has reached a tipping point, signaling the end of their public appeal.
As Callohan explains, “The United States has entered a new phase of this relationship.” He maintains that public interest in the couple has waned to the point of indifference, which he believes is detrimental to his brand. “We don’t even get nervous around these two anymore. We have become completely disinterested. And that is the death knell for Brand Sussex,” says Callohan.
While he acknowledges the public’s past fascination with the couple, particularly their Netflix series and memoirs, he reflects on how the entertainment value has disappeared. “Was it fun to hate-watch his first Netflix series, Meghan mocking his bow to the Queen, Harry looking mortified, both of them complaining incessantly?
Of course!” she wrote. Similarly, Callohan recalls the guilty pleasure of dissecting Prince Harry’s memoir, Spare, which included revelations such as his frozen ‘child’ and his use of his late mother’s face cream. “ Was Spare’s dissection, with its humiliating revelations about Harry’s frozen ‘child’ and his mother’s face cream being the best ointment, a guilty pleasure, you bet? she exclaimed.
However, Callohan emphasizes that the opposite of love is not hate, but indifference, suggesting that America’s fascination with the couple has faded. “Just as the opposite of love is not hate, but indifference, America has become bored.” she concluded.
Callohan’s comment suggests the couple’s star power may be fading, as public interest shifts from fascination to apathy, which could signal the end of their once-promising brand.