The Duke and Duchess of Sussex, Prince Harry and Meghan Markle, are taking strategic steps to improve their communication and relations with the media, particularly in the United Kingdom. In a bid to bolster their public image and manage media interactions more effectively, they recently appointed Charlie Gipson and Kyle Boulia as communications executives.
This decision comes at a crucial time, as the couple continues to play their roles in the public eye after stepping away from royal duties. Charlie Gipson will take on the important role of Director of Communications and will be based in the UK. His main responsibilities will include serving as the main point of contact for the UK press, a vital role given the intense media scrutiny the couple often faces in Britain.
A royal commentator has slammed Prince Harry and Meghan Markle’s latest hire ahead of the Duke’s highly anticipated visit to the UK, claiming he will be “eaten alive”.
Royal reporter Charlotte Griffiths, speaking to Ben Leo on GB News, has criticized the couple for their “reckless” decision, saying: “Why have they appointed this guy who has no experience in tabloid media? “The wolves are going to eat it. “I think it’s a surprise date and not in a good way.”
And he added: “Don’t forget that they have lost 17 people in six years. It is a fairly high staff turnover. “I don’t want to get off on the wrong foot with Charlie Gipson.” She continued: “One of my friends who knows him said, look, I don’t think he’s going to last five minutes.”
Gipson’s role will be particularly crucial in managing the media narrative and facilitating clear and effective communication between the Sussexes and the British press. Her expertise will be instrumental in handling all media-related queries for Meghan and Harry, ensuring their messages and activities are accurately represented.
Meanwhile, Kyle Boulia’s specific role within the team has not been detailed, but his appointment alongside Gipson signals a solid effort by the Sussexes to strengthen their communications team, reflecting a strategic approach to their global commitments and local.
The appointment of these key positions is reportedly driven by Meghan and Harry’s desire to improve their reputation in the United Kingdom. This move is timely as Prince Harry is expected to return to Britain to attend an event in May. His visit and the couple’s continued efforts to maintain and improve their public image in the United Kingdom highlight the importance they place on their ties to the country despite their move to the United States.
The decision to expand their communications team with experienced executives like Gipson and Boulia is a clear indication of Meghan and Harry’s commitment to managing their public engagements and media relationships more proactively. As they continue to undertake public initiatives and contribute to various causes, effective communication will be crucial to their ability to make a positive impact.
These appointments also underline the unique position Harry and Meghan occupy on the global stage, navigating the complexities of their roles as members of the royal family who are forging independent public personas. By strengthening their communications strategy, particularly in the United Kingdom where they have faced significant media attention, the Duke and Duchess of Sussex are laying the foundation for more controlled and constructive interactions with the press and public.