UK-based Fintech Primer has launched Primer Connect, the open app framework design developed to make the e-commerce payment process simpler and more efficient for merchants.
The new framework allows third-party payment services to be more effectively integrated with Primer’s unified payment and payment APIs. Primer Connect offers simplicity for merchants as it is accessible through one integration and one dashboard.
Primer’s automated payment engine works in the same way as Zapier for web apps. It allows merchants to quickly add payment service providers (PSPs) to connect their checkouts and payment flows with payment-related services, without the need for additional development.
Thanks to Primer’s ‘low-code’ approach, entrepreneurs can take advantage of the ability to store payment information, streamline recurring payments and adapt more easily to the ever-changing e-commerce market. Users also get the benefit of anti-fraud measures and optimized performance for their payment processes.
While still a work in progress, Klarna, Mollie, Worldline, Truelayer, GoCardless, Sift, Laybuy, Bridge, Banked and Fonoa have already signed up. Primer says partners always maintain control over integration by comparing the scheme to third-party apps in Apple’s App Store.
Founded early last year by ex-PayPal employees Paul Anthony and Gabriel Le Roux, Primer has raised £ 17.8 million in funding to date and has 40 employees in 15 countries.
“With Primer Connect, we enable payment-related services to significantly shorten go-live timeframes, increase distribution and ensure customers maintain up-to-date, best-in-class technical integrations,” said Paul Anthony, co-founder and Head of Product and Engineering at Primer.
“Primer is an uncompromising, fully agnostic payment integration. By opening up our framework, we ensure merchants can access the best products and services in their payment service stack at all times.”
Gone are the days when we had to compromise on UX and manage increasingly complex, interdependent APIs and integrations. Merchants can now focus solely on building the best possible payment experience for their customers. Our ‘connection types’ include payment processors, payment methods, fraud providers, BI tools and accounting providers, and many more to come. “
Primer Connect is in closed beta, but the package will roll out more widely to developers in the second quarter of this year.