Think you know football? Prime Video will put your analytical skills to the test this season with a full suite of AI-enhanced streams that aim to demonstrate just how complex the NFL game can be.
Starting with Thursday’s Bills-Dolphins game, Prime Video is rolling out AI-powered analysis of the on-field action. Known as “Prime Insights,” the AI is designed to read coverages, identify potential weak spots on defense, assess mismatches and provide real-time updates during the game. You know, like a quarterback is expected to do.
Prime Video’s “Defensive Alerts” feature debuted last season and will be present at every game this year. The feature uses artificial intelligence to track the behavior and movement of defensive players before the snap and create predictions based on that data. With that information, the AI can identify the players most likely to rush the quarterback, and the feature grows richer as the game progresses.
Other returning elements: “Prime Targets,” a real-time identification of open receivers; “Four-Down Territory,” which shows how far an offense must go on third down for a “go for it” call to have a high probability of success; and “Field Goal Target Zones,” which shows the statistical probabilities of field goal attempts at various points on the field.
A new feature for 2024, “Defensive Vulnerability,” will point out gaps in the defense that a quarterback can exploit. This feature will also become more in-depth as the game progresses. Another, “Pressure Alert,” will identify players who apply potentially game-altering pressure on the quarterback or the backfield. AI will also identify defensive coverages in real time, giving the viewer a sense of what it’s like to be a quarterback without the possibility of a brain-racking sack.
Prime Video will also offer an alternative channel, “Prime Video with Next Gen Stats,” which is basically the anti-Manning cast, all data and data-driven insights. The channel can offer stats like ball carrier speed, closing speed, quarterback release time, receiver route trees and even on-play identification of wide receivers.
If all of this sounds like AI is taking over roles traditionally performed by offensive and defensive coordinators, well… you’re not far off the mark. Today, AI is improving broadcasting. Tomorrow, AI could be taking over coaching jobs… at least until Patrick Mahomes blows AI’s schemes out of the water.
Prime Insights debuts Thursday on Prime Video and will air with every Thursday Night Football game this season.