Netflix began implementing a crackdown on password sharing earlier in the week, and Prime Video posted a sarcastic response about the rival network’s policy.
The official Twitter account for streaming platform Amazon UK has shared a screenshot of the profile selection page asking “Who’s watching?” With each of the six profiles bearing a word that forms a sentence: “Everyone has our password ❤️ (heart emoji).” She even goes so far as to quote a Netflix post from 2017 that sarcastically says, “Love is sharing a password.”
While Netflix shared the phrase “love is sharing a password,” it turned a blind eye to account holders sharing their login credentials with other people regardless of whether they lived in the same house or not. But the streaming giant is now seeking to limit this by charging subscribers more every time they add a profile to another user who lives outside their home, whether that be a friend or extended family member.
Netflix began its crackdown on password sharing on Tuesday by sending an email to subscribers in the US suspected of sharing their passwords that began with “Your Netflix account is for you and the people you live with.” It then introduced a feature where they could either pay an additional $7.99 per month for each additional user they added to their account or move that user’s profile to a new membership plan that the respective user could pay for on their own.
After it was reported that more than 100 million households worldwide had shared their accounts, Netflix began cracking down on password sharing in several other countries including Canada, Spain, Portugal and New Zealand. The company piloted these new rules in Latin America last year.