The new girlfriend of the founder of PrettyLittleThing, Umar Kamani, has been unveiled as a Moroccan model and blogger Nada Adelle.
The fashion mogul, 31, became official Instagram with his beautiful new girlfriend, 26, on Tuesday, after splitting long-term girlfriend Amy Reddish in 2019.
The hot new couple looked beaten when they presented themselves in the Grand Mosque, Abu Dhabi, with Nada putting on a glamorous display while embracing her love.
Wow: the new girlfriend of the founder of PrettyLittleThing, Umar Kamani, has been unveiled as a Moroccan model and blogger Nada Adelle
Hot couple: the fashion mogul, 31, became Instagram official with his beautiful new girlfriend, 26, on Tuesday, after splitting long-term girlfriend Amy Reddish in 2019
Nada, based in Manchester, is no stranger to setting up a vibrant display on social media for its 249,000 Instagram followers.
For a moment she shows her large cleavage and sweetened diaphragm in a yellow crocheted bikini while seductively standing at a patio door.
A pair of matching high bottoms draws attention to her toned legs, while she catches a glimpse of her pert derriere.
Her caramel-colored locks were styled in soft, beach-like waves, while her beautiful features were enhanced by a radiant palette of makeup.
Racy: Nada from Manchester is no stranger to setting up a blistering display on social media for her 249,000 Instagram followers
Model moment: the beauty looks incredible in her snaps on social media and shows a very busty view
Beach babe; The star wore a sizzling display in a small string bikini
A second sizzling snap saw the tough lace lingerie that showed her enviable weakened frame as she presented herself.
The star radiated confidence when she flaunted her peach-like backside in string bikini bottoms for a further high-fashion photo that modeled sexy swimwear in further snaps.
To show that she can also nail glamorous looks, the star showed her braless cleavage in a dangerously diving dress, while also revealing her washboard abs in a variety of crop tops.
Fashionista: Model Nada has appeared in magazines such as Look Magazine and Harpers Bazaar
Cheeky: The star radiated confidence when she showed off her peachy posterior in string bikini bottoms for a further high-fashion photo
Honed: the star was showing off its cut diaphragm in a small crop-top
Model Nada has appeared in magazines such as Look Magazine and Harpers Bazaar.
She also led a campaign for Beyonce’s Ivy Park brand campaign and collaborated with makeup brand L’Oreal.
Umar, from Manchester, the son of billionaire Boohoo founder Mahmud Kamani, said goodbye to Amy Reddish – who was the head of the brand at PrettyLittleThing last year.
In 2012, he and his brother Adam founded PrettyLittleThing after witnessing the phenomenal success of Boohoo.
Work on it: Nada looks sensational in her crackling social media photos
Amy has since been involved in the creative and styling side of the site and has always shared the couple’s enviable lifestyle with her 35,000 Instagram followers.
The Kamani family has a story about rags to riches, whereby Indian immigrant Mahmud managed to grow his market stall into a billion-dollar business.
Mahmud’s father Abdullah went to school with Mahatma Gandhi in Gujurat, India. Abdullah moved the family to Kenya, where many Indian families had prospered under the British Empire.
Mahmud was born there in 1964, but four years later the Kamani’s were forced to flee to Britain due to increasing unrest and draconian labor laws favoring indigenous Kenyans.
Prettylittlething CEO Umar Kamani has said goodbye to glamorous girlfriend, Amy Reddish. In the photo, the former couple attends the 4th annual Fashion Awards of The Daily Front Row in LA on April 8, 2018
They settled in Manchester, where entrepreneurial Abdullah sold handbags on a market stall to feed his family, before investing in real estate and founding the wholesale textile factory Pinstripe, where Mahmud worked, through family ties in India to buy clothes.
By the early 2000s, the company sold nearly £ 50 million worth of clothing each year to High Street names such as New Look, Primark, and Philip Green’s Topshop.
Mahmud saw the potential of internet growth and founded his online retailer in 2006 who would supply their own branded fashion at floor prices, starting with just three employees and operating from a Manchester warehouse.
Today it has more than 1,000 celebrity employees and advocates, including everyone from Little Mix to Tallia Storm.
WHO IS UMAR KAMANI?
Umar is the son of Mahmud Kamani, 52, who managed to turn a Manchester market stall into a huge fortune.
He founded Boohoo in 2006 with the intention of selling modern clothing for low prices.
Today, Boohoo has 1,415 employees, with teams in Manchester, Burnley, London, New York and Los Angeles.
It is endorsed by celebrities such as Little Mix and the cast of TOWIE, and is worth a dazzling £ 2.6 billion.
In 2006, Umar started working for the family business as a manager, while attending theater school.
He then studied international business at Manchester Metropolitan University and in 2012 he co-financed with his brother Adam PrettyLittleTthing after witnessing the phenomenal success of Boohoo.
Before founding PrettyLittleThing, Umar Kamani admits that he was an amateur boxer and playboy who only cared about partying and chasing women. Now he calls this rather hedonistic lifestyle “work.”
One day he ‘replenishes his vitamin D’ in the infinity pool of the luxurious Monastero Santa Rosa Hotel in Italy, where a sea-view suite brings you back almost £ 3,000 a night.
Next, he is at the wheel of a Riva yacht sailing the Amalfi Coast before posing on the hood of his £ 264,000 Rolls-Royce Dawn in Beverly Hills.
Or maybe he would prefer his £ 300,000 Lamborghini Aventador roadster or the coupé version with a personalized license plate. For more rugged journeys, he has two Hummers and a modified Mercedes G-class of £ 92,000.
You’ll see him have lunch at Nobu in Malibu, California, in a pair of £ 450 Gucci slippers, with a golden Rolex on his arm. He hangs out with rapper P Diddy at the Grammys and Kylie Jenner at the Coachella music festival in California. All events are of course recorded on his smartphone, with a Louis Vuitton cover of £ 790.
His five-year plan, he says, is “earn as much money as possible” and escape from his father’s shadow, admitting that half of the reason Mahmud helped him start PrettyLittleThing was “to get me on the right track.”
“I am the son of a rich man and that is not what I want to be,” he says. “So yes, I have to prove something. I want to be the rich man. I want to be the successful person. “
PrettyLittleThing is still very much the junior partner of the Boohoo Empire, with sales of £ 11.2 million last year. But it’s growing fast.
It has 300 employees and counts singers Miley Cyrus, Rita Ora and Nicki Minaj among its fans.
“If you want to participate, I’d rather keep it in the family,” says Umar.