Twitter’s boss faces pressure to resign as advertisers pull out over a row over anti-Semitism.
Linda Yaccarino, who joined the social media site, now known as X, in June, has faced major backlash after the Elon Musk-owned company was accused of placing ads next to anti-Semitic posts.
The former NBCUniversal advertising executive was hired to court advertisers.
Linda Yaccarino (pictured), who joined X in June, has faced huge backlash after the company was accused of placing ads next to anti-Semitic posts.
But there are calls for her to resign as companies including IBM, Apple, Walt Disney, Comcast and Warner Bros. cut ties with X.
The European Commission has also asked its staff to remove advertising due to “an alarming increase in disinformation and hate speech.”
But Yaccarino, 59, posted last week: “X has been extremely clear about our efforts to combat anti-Semitism and discrimination.”
Nick Waters, chief executive of Ebiquity, the London-listed company that helps companies allocate advertising spend, said: “Their credibility is in tatters.
‘She should leave because she is not in control of what happens under her command. She can’t keep advertisers safe from this complete disaster.