Premier League, Premiership Rugby and England cricket join forces to fight dementia for the first time as part of a major campaign
- Premier League and Premiership Rugby have joined forces to fight dementia
- The Alzheimer’s Society launched Sport United Against Dementia in November
- The board is chaired by Richard Thompson, Chairman of the County Cricket Chairman
- Tom Harrison, CEO of the ECB, has also joined the board of directors of dementia
- While Premier League Director Bill Bush will join the campaign
- Mark Brittain, Premiership Rugby’s Chief Commercial Officer, will also participate
Sport’s fight against dementia has received a significant boost after the Premier League and Premiership Rugby first joined forces as part of a major campaign.
The Alzheimer’s Society launched Sport United Against Dementia in November in an effort to raise funds and raise awareness, with the campaign’s board chaired by Richard Thompson, president of Surrey county cricket.
But the board has now been bolstered by the recruitment of Premier League director Bill Bush and Premiership Rugby chief commercial officer Mark Brittain as members, in a further sign that British sport is finally starting to take its dementia crisis seriously.
Premier League, Premiership Rugby and England cricket have joined forces to fight dementia
The ECB’s CEO, Tom Harrison, has also joined the board of Sport United Against Dementia, as have directors of the BBC, ITV and Sky Sports.
The alliance of football, rugby, cricket and broadcasting leaders has been hailed as a ‘game-changer’ in supporting athletes and fans suffering from the condition and protecting future generations.
Thompson told Sportsmail, “There has never been a more appropriate time for the sports world to make sure that people with dementia are not forgotten.
Premier League Director Bill Bush (above) and Premiership Rugby chief commercial officer Mark Brittain join Sport United Against Dementia board
Sportsmails The dementia campaign started last November and has received the support of former footballers and MPs
The Daily Mail’s Tackle Dementia campaign has already played a big role in bringing the problem to the fore.
‘We urge clubs and authorities to have a duty of care towards their demented players and fans.
“We want this campaign to be a game changer and leave a legacy by harnessing the unparalleled reach of sport to make a transformative difference.”