Premier League clubs are ready to cash in on the new Pakistani league by ‘twinning’ with teams from the franchise… and they can wear the same colors as their partner team
- Six Premier League teams want to partner with Pakistani clubs
- English outfits ‘twin’ with sides for the launch of the PFL next spring
- It is the first partnership of its kind and teams may adopt similar colours
Premier League clubs are looking to explore the Pakistani market by ‘twinning’ with teams from the country’s new franchise league.
The Pakistan Football League (PFL) will be launched next spring with teams from the cities of Karachi, Lahore, Quetta, Islamabad, Peshawar and Multan.
Sports post understands that those six teams will each partner with an English club and can even adopt the same colors and nicknames as their Premier League counterparts.
Premier League clubs to team up with teams in a soon-to-be-launched Pakistani league
The six Premier League clubs involved are yet to be confirmed, but advanced talks are underway with at least one of the ‘Big Six’, as well as teams from areas with a high Asian population.
It is the first time that a group of English clubs has been linked to another competition in this way. Michael Owen will be announced as the PFL ambassador and a London stadium launch is scheduled for next month.
English legend Owen, who has signed a three-year ambassadorship role, said: “Pakistan’s football potential is huge and I’m excited about identifying untapped talent in a country of 220 million people.
Michael Owen becomes an ambassador for the league, praising their ‘untapped potential’
“I am looking to cross-promote and develop football between the UK and Pakistan through the first-ever franchise model competition.”
The PFL will be led by Global Soccer Ventures, whose CEO Zabe Khan previously launched the country’s first professional league, the Pakistan Premier League.
Khan said: “I am pleased to see Michael playing a vital role in creating a new era of football in Pakistan. This is a remarkable partnership to help Pakistan move the goalposts into the international development of football.”
The Premier League – led by CEO Richard Masters – hopes to grow their brand in a new market
Premier League teams hope the partnerships can help them grow their brands and fan bases in a largely untapped market. They also plan to use twinning to try and connect with their own local Asian community. The Pakistani teams will benefit by being able to tap into the expertise of their Premier League partners and potentially spend time in their training facilities.
The strengthening of sporting ties between England and Pakistan comes at a time when tensions are high between the cricket boards of the two nations following England’s withdrawal from their proposed T20 tour there next month.
The ECB said in a statement it had “increasing concerns about travel to the region”, but that excuse was rejected by both the Pakistan Cricket Board and the British High Commission.