Luxury designer Prada has announced that the animal will no longer use fur in its designs from February.
The Italian fashion house Prada Group, with brands Miu Miu, Church & # 39; s and Car Shoe, said they & # 39; meet the demand for ethical products & # 39 ;.
Previously, Prada had sold a range of products, including mink, fox and rabbit fur hats and coats.
Animal charity Humane Society International worked with Prada after conducting a public campaign calling on the brand to follow in the footsteps of brands such as Coach, Burberry and Chanel by dropping fur.
The Italian fashion house Prada Group has announced that it will no longer use fur. Depicted is a model in a fur helmet during the Prada fall / winter 2006/2007 men's fashion show in Milan
Prada Group also has its own brands Miu Miu, Church & # 39; s and Car Shoe. Shown are a pair of £ 610 Prada sandals, now discounted to £ 418, made of leather and & # 39; lamb fur & # 39;
The organization welcomed the move as one of the most important fur-free fashion declarations to date in its ongoing campaign to end the global use of fur.
Chief designer Miuccia Prada, 70, said: & The Prada group is committed to innovation and social responsibility.
& # 39; Our fur-free policy – achieved after a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that involvement.
& # 39; By focusing on innovative materials, the company can explore new boundaries of creative design while meeting the demand for ethical products. & # 39;
Previously, Prada sold a range of products, including mink, fox and rabbit fur hats and coats. Pictured on the left is a Prada jacket with a mink fur collar and on the right is a fox fur-trimmed jacket
Animal charity Humane Society International worked with Prada after conducting a public campaign calling for the fur to fall in September. Pictured is a Prada mink fur scarf £ 510
The change will take effect in February, following the Prada Spring / Summer 2020 women's collection.
PJ Smith, fashion policy director at the Humane Society of the United States, said: & # 39; With Prada & # 39; s fluff-free announcement, one of the biggest names in fashion has only become the next generation leader in animal welfare and innovation. & # 39;
Mark Oaten, CEO of International Fur Federation, said, "I'm surprised that a brand that places great importance on sustainability prohibits a natural product such as fur."
& # 39; Now Prada customers only have plastic fur as an option, which is bad for the planet. I call on Prada to think again and to trust his own consumers to decide whether they want to buy real or faux fur. & # 39;
The fashion house said that after February 2020 and the women's Spring / Summer collection, they will no longer use fur. Pictured is Prada & # 39; s £ 1,355 fox fur hat with a fox fur tail
Humane Society International, which worked with Prada to dump the fur, is also campaigning to make Britain Fur Free that is supported by Fearne Cotton, pictured
Prada is a world-renowned fashion power station and has 10 stores in the UK, including the flagship store in Old Bond Street, London.
Since the beginning of 2017, various designers, including Burberry, Versace, Gucci and Chanel, are fur-free.
Other brands with ditched fur are Coach, Donna Karan, Michael Kors / Jimmy Choo, Diane von Furstenberg, Columbia Sportswear, Farfetch, Yoox Net-a-Porter, Burlington, VF Corporation (Timberland / The North Face) Furla and Bottega Veneta.
Designers who still sell fur in the UK are Fendi, Max Mara, Celine, Valentino, Saint Laurent, Dolce & Gabbana.
Humane Society International / UK, which is running the celebrated # FurFreeBritain campaign for a British ban on fur sales, believes that Prada's attitude will make it clear to the government that it is time to turn Britain into a fur-free zone to make.
Claire Bass, director of HSI / UK, said: & Fur policy such as Prada groups prove that abandoning fur is not a fast fashion trend, but a step-by-step change to meet the demands of more and more socially and environmentally conscious consumers.
Naast In addition to being unspeakably cruel, fur is also a nightmare for the environment, and it uses and produces a cocktail of pollutants.
Anti-fur demonstrators shuffled with guards outside the Burberry fashion show in Dimco Buildings, part of the London Fashion Week events, in February 2018
Designers who still sell fur in the UK are Fendi, Max Mara, Celine, Valentino, Saint Laurent, Dolce & Gabbana. Pictured was a demonstrator outside of London Fashion Week last year
& # 39; Fashion leaders such as Prada, Gucci and Burberry are clear that fur has had its time, and lease bans are being considered in New York and California; now is the time for the British government to shine on its animal welfare obligations and to make Britain the first country in the world to ban the sale of animal fur. & # 39;
HSI UK & # 39; s # FurFreeBritain campaign is supported by a large number of celebrities, including Ricky Gervais, Alesha Dixon, Paloma Faith, Fearne Cotton and Simon Pegg.
Although fur farming was banned in the United Kingdom on moral grounds in 2000, England still imports and sells fur from countries such as Finland, China and Italy from a range of other species such as fox, rabbit, mink, coyote, raccoon dog and chinchilla.
According to the latest HMRC trade statistics, the UK imported over £ 70 million worth of animal fur in 2018.
A British ban on the sale of fur would follow bans in American cities, including San Francisco and Los Angeles.
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