Roxy Jacenko has been fined $6,000 by Waverly Council for the PR stunt she pulled off for e-bike company Flight Risk last year.
In a bizarre move, the public relations expert, 45, pitched the $5,699 bikes as a travel alternative to Sydneysiders amid threats of a train strike in November.
But now the businesswoman is paying the price for the bold campaign, as she has been fined heavily for painting a set of concrete bollards pink without permission, reported Confidential on Sunday.
Pink is the theme color of the Flight Risk brand, which Roxy has placed on several council-owned bollards normally used to mark boundaries and guide traffic.
Anyone who wants to paint or graffiti on a bollard needs a permit, but it appears Roxy didn’t get one when she used them as a prop for her PR campaign.
“It was quite a statement,” Roxy said, seemingly unfazed by the fine given the millions she made from her recently reopened public relations firm, Sweaty Betty.
Roxy Jacenko, 45, (pictured) was fined $6,000 by Waverly Council for the PR stunt she pulled off for e-bike company Flight Risk last year.
“They were already painted different colors, some with graffiti, so the city council should be happy, at least they were all the same color and had some uniformity.”
The bollards have since returned to their previous colours.
Roxy, who has just reopened her Sweaty Betty PR agency, had a rather strange solution for fans amid the Sydney commuter chaos late last year.
Despite being known as an expert in all things advertising, she promoted bicycles costing up to $5,699 as the solution for those who couldn’t catch the train during the strike.
Sydney’s rail network was nearly shut down for three days at the time, after negotiations between the New South Wales government and the transport union collapsed.
Fortunately, the New South Wales government reached an agreement with the railway union at the last minute and averted a train strike.
However, Roxy, who personally owns at least half a dozen expensive luxury vehicles and drives to work, made the most of the chaos at the time.
“I mean, you have to go to work, there is no train, the buses are overloaded…”, he captioned several screenshots of the news that he published on his social networks.

In a bizarre move, the PR expert pitched the $5,699 bikes as a travel alternative to Sydneysiders amid threats of a train strike in November.
The post was immediately followed by an announcement of a PR stunt for one of its clients, Flight Risk.
‘Trains on pause. Unstoppable rides. Travel with us from 7 am. Central Station. Tomorrow,’ the publication said.
The e-bike company, which sells bikes for between $1,999 and $5,699, then shared a video on Instagram of half a dozen of its bikes parked in Sydney’s CBD.
On November 21, from 7 a.m. to 10 a.m., the company offered commuters free rides to work on the back of their electric bikes, within a 15-kilometer radius.
Half a dozen employees stood outside Central Station holding hot pink signs offering to let commuters hop on the backs of bikes and be dropped off at their offices.
‘A threat of a railway strike? A PR dream for me,” Roxy captioned a video of the stunt shared on her Instagram.
The last time Roxy personally took a train was 26 years ago, a Sweaty Betty spokeswoman told Daily Mail Australia at the time.
‘The last time RJ took the train was in 1998! Town Hall, to Kings Cross, to school,” he said.

But now the businesswoman is paying the price for the bold campaign, having been fined heavily for painting a set of concrete bollards pink without permission, Confidential reported on Sunday. In the photo: archive photography of bollards
‘It’s safe to say Australia’s PR queen is back in the game taking advantage of every opportunity!’
The 36-hour strike was to be one of the largest closures of the rail network in New South Wales history.
Millions of commuters risked being stranded for a weekend after the state government opposed the Rail Tram and Bus Union’s (RTBU) demand for a 32 per cent pay rise.
The train drivers threatened to go on strike starting at 10:00 p.m. on November 21 and remain out of action until 6:00 a.m. on November 24, unless a last-minute agreement could be reached.
Meanwhile, the closure of the railway network didn’t worry Roxy at all, as she managed to turn it into a PR campaign and was able to happily drive one of her many luxury cars.
Before her move to Singapore, Roxy’s luxury car pool included half a dozen, such as a jet black 2021 Mercedes-Benz G-Class G63 AMG, which is priced at around $300,000, among many others.
Roxy previously posted a photo of her vehicle parked next to her Porsche Taycan Turbo S car, one of four all-electric Porsches in Australia.
The well-known media personality is also the proud owner of a $250,000 Porsche Cayenne GTS, which she crashed.
After blowing out the tire on her 11-year-old daughter Pixie’s $276,000 Mercedes-Benz GLS, the PR dynamo treated herself to a $420,600 bright red Ferrari 488 as she wrapped up work in 2022.
The beauty has also been regularly spotted in the past racing around in her own Aston Martin Vantage, valued at a staggering $380,000.