Kyle Sandilands and Jackie & # 39; O & # 39; Henderson can lose millions of dollars in advertising revenue while the fallout continues following his offensive remarks about the Virgin Mary.
Last week, the KIIS FM radio presenter caused indignation when he claimed that Mary was not really a virgin and a public relations expert believes the reactions could cost him sponsorship.
Speaking with Daily Mail Australia on Thursday, Nicole Reaney, from InsideOut Public Relations, who is not affiliated with Kyle, said that his comments can have enormous consequences for the show of Kyle and Jackie & # 39; O & # 39 ;.
Outrage: Kyle Sandilands (photo) and Jackie & # 39; O & # 39; Henderson can lose millions of dollars in advertising revenue while the fallout continues following his offensive remarks about the Virgin Mary
& # 39; There may be some loyal listeners who follow Kyle because of the social excitement he causes, but as we have seen with 2 GB, it is the public response and social commentary outside that can affect the show and a response from advertisers, & # 39; she said.
The Australian Communications and Media Authority (ACMA) confirmed on Thursday that they have received dozens of complaints.
& # 39; The ACMA has received more than 150 complaints about Mr. Sandilands' comments about the Virgin Mary & # 39 ;, a spokesperson told Daily Mail Australia.
& # 39; According to the co-regulation system, the ACMA will initially refer complainants to the broadcaster.
& # 39; If the complainant does not receive a response from the broadcaster within 60 days or is not satisfied with the response, they can submit their complaint to the ACMA. & # 39;
Last year, Cricket Australia announced that it would not advertise after a shameful stunt at the parent company Australian Radio Network of the Kyle and Jackie O Show.
Scandal: last week the KIIS FM radio presenter caused outrage when he claimed that Mary was not really a virgin and a public relations expert believes the reactions could cost him radio sponsorship
Kyle and Jackie O show producer, Pete Deppeler, (AKA Intern Pete), Steve Smith & # 39; s emotional public apology crashed after a ball mess scandal and critics including Cricket Australia were not impressed.
Kyle's sharp tongue also cost him a sponsor in 2011 when he personally attacked a journalist who dared to report the low ratings of his TV show Kyle and Jackie O & # 39; s Night With The Stars.
Holden withdrew his sponsorship of the Kyle and Jackie O Show, which was currently being broadcast on 2Day FM, after he pulled the female journalist – her a & # 39; piece s & # 39; and her weight and general appearance went live on-air.
Spokesperson Kate Lonsdale said at the time: & # 39; Recent comments on the breakfast show of Kyle and Jackie O in no way reflect Holden's views or opinions and we are very disappointed to hear Kyle & # 39; s personal attack on a journalist. & # 39;
The following year, the weight loss company Jenny Craig followed his example and started his sponsorship for similar reasons.
Expert opinion: Branding expert Nicole Reaney (photo) from InsideOut Public Relations said that Kyle's comments can have a huge impact on the Kyle and Jackie show & # 39; O & # 39;
Kyle's latest controversy began last week when he claimed that Virgin Mary was a & # 39; liar & # 39; is that & # 39; behind a camel shed & # 39; was beaten, in a now deleted video that was shared on Instagram.
During the offensive radio segment, Kyle claimed that Mary was not really a virgin.
& # 39; I thought Mary was his girlfriend (Jesus Christ), but apparently it was the mother, & # 39; he said.
& # 39; And the mother clearly lied and said to everyone: & # 39; No, I got pregnant with a magical mind & # 39 ;. Bulls ** t.
& # 39; Someone was blocking her behind the camel shed … You could believe that everything written down 2,000 years ago is absolutely accurate and good for you, you're stupid. Stupid like a dog. & # 39;
The reactions this week have given rise to complaints and protests, in which Christians and Muslims unite and insist that Kyle be fired.
A video of the segment was later removed from the social media channels of KIIS FM and Kyle apologized for his comments.
& # 39; I'm sorry if I offended anyone with my comments, & # 39; he said to The Daily Telegraph. & # 39; Everyone has the right to their own religious beliefs and I fully support that right. & # 39;
Nicole said that Kyle should do more to redeem herself.
& # 39; Kyle apologized relatively quickly after the comments, a 180-degree turn of his usual challenging approach, & # 39; she said.
& # 39; He acknowledged that he had offended and apologized for that. The problem is that Kyle is not new to controversy and that every situation loses its personal image.
Recoil: Christian and Muslim protesters (right) gathered outside the KIIS FM studios in North Ryde, Sydney and demanded that Kyle (left) be fired
& # 39; His comments, although he says it was not intended to cause such a & # 39; n offense, given the public response, he will have to do this again. & # 39;
In a statement to Daily Mail Australia on Monday, a spokesperson for the Australian Radio Network (ARN) apologized for Kyle's comments.
& # 39; As we said last week, we join Kyle (apology) and apologize without reservation for a possible violation & # 39 ;, they said.
& # 39; Last week when this content was running, we immediately acknowledged that it was not suitable for distribution and it was immediately removed. & # 39;
Nine times ACRA winners Kyle and Jackie & # 39; O & # 39; First launched their 2DayFM radio show in 2005 before moving to KIIS in 2014.
Since then, their show has consistently remained one of Australia's top rated breakfast radio programs.
In 2016, the couple reportedly signed a five-year deal worth more than $ 30 million with Australian Radio Network (ARN).
The Sunday Telegraph reported that the pair would earn $ 2.2 million a year, which could go up to $ 3.6 million a year thanks to rating-based bonus incentives.
This means that each of them could earn more than $ 16 million each in five years, bringing the total value of their new contract above the $ 30 million limit.
& # 39; She lied! & # 39; During the offensive radio segment, which has since been removed from social media, Kyle claimed that Mary was not really a virgin. Pictured: an image of the Virgin Mary
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