Porsche tries out online sales that still require a visit to the dealer

Porsche has announced it will sell new and used cars & SUVs & # 39; s online in the US, but there is a trick: buyers still have to go to a dealer to sign some paperwork and, of course, their vehicle.


This is not all Which surprising, but it is somewhat amusing for me to announce a new online sales initiative that still requires the assessment and signature of more paperwork at a physical dealer. It reminds me of how it felt to free when airports first let people check in at touchscreen kiosks until the moment that you realized that you still had to stand in a twist if you had to check a bag.

Buying cars online is not a new idea – just look at sites such as CarMax or Carvana – but they are a newer idea for car manufacturers and their dealers, so it makes sense that Porsche wants to be wary about it. An exception to this rule is Tesla, which this year has paid even more attention to online sales available to CEO Elon Musk, can be completed in just two minutes.

The biggest difference between Tesla and Porsche online sales at the moment is that Tesla (such as CarMax or Carvana) ships the car to you, does not require a separate journey. Musk is proud of the ease of the Tesla ordering process, which sometimes made me shrink; should not make a purchase decision of $ 40,000 few obstacles? In that sense, I'm a little happy to see that you can't just buy a new Porsche without dwelling on the decision as you go to the dealer to complete the transaction.

That trip can also offer a lot of time for certain customers, because only 25 of the 191 independently owned and operated Porsche dealers in the country are part of the pilot. (Porsche also tests online sales in Germany.) Porsche says more dealers will make more online sales possible in the future, although that depends on the results and feedback from the new pilot program.