Popular Australian brand Cotton On sparks discussion after sex toy sale

Clothing chain Cotton On causes a stir by selling SEX TOYS… but not everyone is happy with the spicy products

  • The popular clothing brand sells the sex toys through a hidden section online
  • The move has sparked heated debate as young children and teens shop in the store
  • Others praised the brand for ‘destigmatizing’ the use of sexual products


Popular Australian clothing store Cotton On has started selling sex toys, but not everyone is happy.

Although the chain has been on sale since the beginning of the year, the brand’s recent social media post surprised and divided many of its customers — and distributed some of its products.

Some praised the brand for promoting self-love and de-stigmatizing sex toys, but others called the decision “ridiculous” and said their young daughters often shop in the stores.

‘Cotton On should really sell it. My 14-year-old stores yours online, maybe not after seeing this one,” one mom wrote.

Cotton On has started selling sex toys on their website, and the move sparked controversy

“A store that sells children’s clothes shouldn’t be selling this,” said another.

‘My 10-year-old daughter loves shopping at Cotton on! Really ridiculous!’ noted one shopper.

opinion poll

Do you think it’s inappropriate for Cotton On to sell sex toys?

  • Yes 32 votes
  • No, they are only sold online 31 votes

However, others admitted to being impressed by Cotton On’s decision to expand their product range.

“This is a great step to destigmatize what is actually quite normal. Bravo cotton on. I’d love to see it!’ said a woman.

“I don’t see the problem with it, condoms are sold at Woolworths alongside pregnancy tests, and they also sell children’s clothes,” said another.

Cotton On confirmed that the sex toys are only available through a hidden section on their website.

Customers must sign that they are over 18 to view the products.

Influencer Abbie Chatfield introduced her own range of sex toys which are also available through Cotton On

Influencer Abbie Chatfield introduced her own range of sex toys which are also available through Cotton On

Some shoppers said the brand should not sell adult toys when younger children and teens visit their stores

Some shoppers said the brand should not sell adult toys when younger children and teens visit their stores

A pop-up will also ask them if they are comfortable viewing the ‘sex-related products and sexual wellness information’ page.

A spokesperson for the brand said he understood that not everyone would be interested in the new range.

“Since launching this category earlier this year, our customer emails have been carefully segmented and distributed to people 18 and older,” the representative said.

In addition, our Self Love products are built into a hidden experience on the website, so customers should choose to sign up for this part of our online store.

“Before landing there, they will also see a web pop-up with a content warning to give them permission to explore and shop, or return to the home page.”

Photos are some of the sex toys available through Cotton On's website

Photos are some of the sex toys available through Cotton On’s website

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