Polaroid’s new analog instant camera is the smallest yet


The Polaroid Go, Polaroid’s new $ 99.99 instant camera seems small. In terms of design and functionality, it almost resembles a shortened version of the Polaroid Now released last year. But it has a few extras like a selfie mirror and a longer battery life for the more trendy, discerning, social media savvy crowd who are the champions of instant film cameras today.

The Go is 2.4 inches long, 3.3 inches wide and 4.1 inches long. Smaller than a lunch box, or the Now, which is more than an inch taller in almost every direction. In addition to the mirror and Polaroid’s claims of an improved 750 mAh battery, it also has standard features such as a self-timer (good for group photos), flash, and the ability to do simple double exposures with just the click of a button.

The Polaroid Go’s film is more square than rectangular.
Image: Polaroid

Due to its smaller size, the Go uses a new instant film format, which can potentially be inconvenient if you’ve already stocked the larger formats that Polaroid’s other cameras use. The Color Go film – two packs of which you can get if you pre-order the camera – measures 2,623 x 2,122 inches and has an ASA of 640, which means the Go should be reasonably better in brighter settings or with the flash on.

Polaroid claims that the Polaroid Go is the smallest instant camera it has made to date, but the real test is whether any compromises had to be made in quality to get that smaller size. When we reviewed the Polaroid Now last year, we had autofocus issues and it took a long time for the film to develop. The Go may not have solved those problems, but its size and cute design might be worth it for someone who considers their instant camera as much of an accessory as a tool.

The Polaroid Go can be pre-ordered today for $ 119.99 with included film. The camera itself costs $ 99.99 and will go on sale on April 27.