Pizza Hut embraces its long history with a return to the logo, making it a household name in the sixties.
Pizza Hut, founded in 1958, first introduced its classic red roof and black text logo in 1967 and will bring that same look back into a national television campaign next week, hoping to regain its place at the top of the pizzeria food chain.
The design fits more closely with the appearance of the non-restaurant restaurants with a real red roof, spread throughout the country.
& # 39; It's about celebrating where we come from & # 39 ;, said Marianne Radley, chief officer of Pizza Hut Nation & # 39; s Restaurant News published in an interview on Thursday.
Radley said the dedicated fans of the chain have given the & # 39; brand permission to be bold & # 39; and have inspired the company to declare it the & # 39; OG of the pizza category & # 39; is.
Pizza Hut embraces its long history with a return to the logo, making it a household name in the 1960s (pictured right), with its iconic red roof and clear, black text. The current logo (left) was used for the first time in 2014
The former logo that is now being recreated was in use from 1967-1999, at a time when Pizza Hut was supreme over others in the field.
The current logo with & # 39; scripted and tilted & # 39; inscription and a white outline of the iconic red roof, contained in a red dot, was first put into use in 2014.
The return to the sharper red roof icon with a black font will pop the & # 39; brand pop & # 39; remake, according to Radley.
But recently the piece of cake from the Hut has become smaller, with Domino & # 39; s leaders in terms of total sales.
The current logo (displayed) with & # 39; scripted and tilted & # 39; inscription and a white outline of the iconic red roof, contained in a red dot, was put into use for the first time in 2014
Hut's cake has recently become smaller and Domino is taking the lead in terms of total sales. The logo of a Domino is displayed
The competitor of Pizza Hut became the largest pizza seller in the world in terms of sales at the end of the fiscal year 2017, according to SEC filings.
Domino's global retail sales exceeded $ 12.2 billion that year, while Pizza Hut, owned by Yum Brands, reported sales of $ 12.03 billion in the same period.
& # 39; We need to be a little braver, a little bolder in our choices, & # 39; said Radley, from the current climate.
It may help that Pizza Hut is approaching its second year as the official pizza chain of the National Football League.
The company will use the new logo online in the coming weeks and hungry customers can expect it on boxes, other packages and during NFL promotions in the fourth quarter of this year.
The retro and red dot logo will be used interchangeably, the company said. No new store designs are planned, so customers should not expect more permanent signage to change.
The re-launched retro design is more in line with the appearance of restaurants with staple restaurants with a red roof throughout the country. A Pizza Hut restaurant is shown on February 5 in Morris, Illinois
& # 39; Red roof is an iconic good. "It's a brand change, not a change in infrastructure," Radley said.
Other moves that the company is taking to boost sales include a focus on value promotion and an increase in carry-out restaurants.
Pizza Hut wants to make sure that people who are used to the legacy & # 39; red roof & # 39; restaurants of the restaurant know that they can also have their favorite items delivered.
& # 39; We thought it was our job to reflect our creativity on both the rich legacy of Pizza Hut and to nod to where we are going, & # 39; said Radley CNN Business.
In keeping with the throwback mentality, Pizza Hut offers its popular & # 39; Cheesy Bites Pizza & # 39; in combination with the retro-logo relaunch, only for a limited time.
There are more than 16,800 Pizza Hut restaurants around the world, with more than 7,500 in the US.
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