Pip Edwards flaunted her incredible figure in a stunning beach look as she posed spectacularly for a PE Nation photoshoot on Clovelly Beach.
The 44-year-old fashion designer proved to be her own best advertisement as she flaunted her modelling credentials while wearing clothes from her own label.
For the photoshoot, Pip showed off her toned physique in a high-leg black swimsuit, believed to be from her sportswear brand’s upcoming collection.
She paired her stunning ensemble with a beige trench coat, which she wore open as she worked the angles for the camera while posing next to the spectacular sea views.
Pip, who is now the sole creative director of PE Nation following the departure of co-founder Claire Greaves, kept it comfortable in a pair of chunky black high-top sneakers and sheer socks.
She shielded her eyes with a pair of stylish sunglasses and jogged along the boardwalk while striking a series of fun poses for the camera.
Pip looked to be in jovial form as she smiled from ear to ear as she took centre stage for the photo shoot, making for the best advertisement for her brand.
Pip has been radically revamping her brand after taking on the role of sole creative director following the shock departure of co-founder Claire Greaves (formerly Tregoning).
Pip Edwards showed off her incredible figure in a stunning beach look as she posed spectacularly for a PE Nation beach photoshoot.
The 44-year-old fashion designer proved to be her own best advertisement as she flaunted her modelling credentials while wearing clothes from her own label.
For the photoshoot, Pip showed off her toned physique in a high-leg black swimsuit, believed to be from her sportswear brand’s upcoming collection.
In March, the sportswear brand confirmed Claire would be exiting the business in March, ending one of Australian fashion’s longest-running relationships.
Amid rumours of a falling out, Pip spoke about his former business partner for the first time since Claire’s sudden departure as he reflected on their 10 years working together last month.
“At PE Nation, with my business partner, she was doing the product. She was an amazing designer and I was more on the business side,” she said on Kyle And Jackie O.
While he would not comment on the circumstances that led to Claire’s departure, Pip said he has fond memories of working with his former partner and praised her for being an “amazing designer.”
Pip went on to provide an insight into how the business has changed since Claire’s departure and revealed that there are now many more people working on the brand’s designs.
“We got together and really kick-started PE Nation. But now there’s a team of… many, the design team is eight (people),” he told hosts Jackie O Henderson and Kyle Sandilands.
Her comments came after she appeared to take a thinly veiled dig at Claire in a social media post amid rumours of a feud between them.
Last month, Pip took to Instagram to share a photo of herself backstage at PE Nation’s first Australian Fashion Week show since Claire’s departure.
She paired her stunning ensemble with a beige trench coat, which she wore open as she worked the angles for the camera while posing next to the spectacular sea views.
She paired her stunning ensemble with a beige trench coat, which she wore open as she worked the angles for the camera while posing next to the spectacular sea views.
Pip, who is now the sole creative director of PE Nation following the departure of co-founder Claire Greaves, kept it comfortable in a pair of chunky black high-top sneakers and sheer socks.
She shielded her eyes with a pair of stylish sunglasses and jogged along the boardwalk while striking a series of fun poses for the camera.
Pip looked to be in jovial form as she smiled from ear to ear as she took centre stage for the photo shoot, making her brand’s best advertisement.
In the caption accompanying the photo of herself and her smiling colleagues, she wrote in an apparent mocking gesture: “We did well. My favorite team of all time.”
Pip also recently deleted all traces of Claire from PE Nation’s social media in a seemingly revealing move.
The law erased years of posts promoting the sportswear brand and all traces of his former business partner from the site.
Countless photographs of the friends attending events together and promoting their brand have disappeared, as Pip begins a new chapter in her professional life.
She poignantly captioned her post: ‘The past has been celebrated and we now pave the way for a new beginning.
‘This new beginning has started by wiping the slate clean to usher in a new era @penation #penation.’
In March, PE Nation said in a statement that Claire would be “pursuing other creative projects” and taking her career in a new direction.
Pip raised her arms in the air as she ran and struck funny poses while a photographer took pictures of her from every angle.
Pip styled her golden hair straight and accessorized her look with an array of rings and earrings.
Pip has been radically revamping her brand after taking over as sole creative director following the surprise departure of co-founder Claire Greaves (pictured right with Pip)
The brand told the Daily Telegraph‘After 10 years of running PE Nation with her friend and co-founder Pip Edwards, Claire Greaves has made the decision to step back from the day-to-day running of the business.
‘Claire will remain on the board and retain her shareholding as the company continues to thrive in the very creative and visionary hands of Pip Edwards at the helm, alongside the board of directors.
‘The company has built and developed an extremely strong design and product team.
‘Pip and the company fully support Claire’s transition to pursue other creative projects and wish her all the best in her next chapter.’
Pip and Claire co-founded the sportswear brand in Sydney in 2015 and have grown it into a thriving global business.