Pip Edwards has debuted a surprising new look.
The PE Nation co-founder, 44, announced she was stepping away from the fashion brand earlier this year.
Chief executive Hamish Stuart said the brand was looking for a “cleaner” and more minimalist approach to its design to appeal to an aging market.
And it seems that Pip has also left his old athleisure style behind.
On Thursday, the fashion queen looked completely different when this week’s Stellar magazine cover was shared on Instagram.
For the cover shoot, she traded in her sports bra and yoga pants for a sleek white linen suit.
Sitting on a leather chair, she kept her jacket unbuttoned, showing a glimpse of her toned abdomen.
Pip completed her look with a pair of black biker boots.
‘When (PE Nation) was launched, the success they had was largely due to this tomboyish, urbane type product. You’re talking a lot of color splicing, animal prints, and multi-layered graphics. I was busy. The product was busy,” Stuart said.
On Thursday, the fashion queen looked completely different when this week’s Stellar magazine cover was shared on Instagram.
The cover read: ‘Pip Edwards’ on closing a door, starting a new chapter and why she’s so much more than who she’s dating.
It was accompanied by a quote from the interview inside.
‘I am myself without shame or apology. Take it or leave it,” says Pip defiantly.
It comes as Pip confirmed her new romance with disgraced billionaire businessman Geoff Bainbridge, 52, during a cozy outing in New York recently.
The fashion designer spent time in the US in September, where she began her new role at Australian brand Ksubi after leaving her sportswear label PE Nation.
He is an early prominent investor in popular burger chain Grill’d, but left the business in 2015.
A source confirmed to Daily Mail Australia that Edwards and Bainbridge are ‘dating’ after he was spotted leaving Edwards’ Sydney home.
The fashion designer spent time in the United States in September, where she began her new role at Australian brand Ksubi.
During their outing in New York, the couple seemed very comfortable in each other’s company as they hugged and shared a kiss on the cheek.
The couple has not yet publicly confirmed their relationship and it is not known when they started dating.
Edwards was last involved in a high-profile relationship with cricketer Michael Clarke, but the couple went their separate ways in early 2021.
In January 2023, Clarke was accused by his then-girlfriend Jade Yarbrough of sleeping with his ex Pip the previous month in a public fight in a Noosa park, which was caught on video.